Medical
The medical sector is a core area of expertise for Speed, thanks to longstanding client relationships in different healthcare settings.
Our sector insights and digital capabilities have been a big advantage in addressing our clients’ challenges. Delivering digital transformations, designing and building software platforms that integrate with NHS systems, building an app for the care home sector… it’s all in a day’s work for the Speed team.
We thrive on designing creative solutions to target multiple audiences including patients, commissioners and healthcare professionals.
Our strong client base and wide-ranging projects have influenced our growing reputation as a strong healthcare creative and tech agency.
Patient care and product collateral
Typical projects include the design of detailed product information targeted at both patients and professionals. We blend traditional brochures and leaflets with digital video content and medical websites to land our clients’ messages and boost sales.
We design and deliver in-depth annual reports and strategic documents for an NHS Trust, and provide strategic advice and consultancy on both its internal and external communications.
Multi-channel medical marketing projects include product launches and rebrands, recruitment campaigns and the innovative use of gamification to engage with busy healthcare professionals.
Medical practice website design
We have delivered many medical websites, a lot of which required much more than basic web design skills.
We have proven our ability to create unique software operations that integrate with both back office processes and NHS legacy systems, ultimately helping clients work more efficiently and revolutionising healthcare tasks through digital transformation.
From software architecture and UX design through to prototyping and user testing, developing tech solutions for the medical sector is usually cutting edge and always exciting.
Working with NHS Trusts
Speed is proud to be a selected creative partner for a range of NHS Healthcare Trusts, working across many strategic projects and campaigns including annual accounts and reports, internal engagement and external communications.
Our projects have included a long-term strategy to improve a Trust’s care quality rating, perception change and recruitment campaigns to attract doctors and consultants to the region, plus numerous staff engagement activities.
Sector insight, product knowledge and audience understanding
Our work with medical sector clients has helped us develop an in depth understanding of how manufacturers work with the NHS to provide products to patients. Using this insight, we have developed successful campaign launches and sales channels for many different medical devices and services.
The secret is in total comprehension of the medical need and how each product’s features and benefits can help. We benefit from a deep understanding of the needs and priorities of different healthcare audiences, from patients seeking knowledge and reassurance about health conditions, to busy professionals who need information about the best-in-class medical products.
Clarity, personalisation and tone of voice are all crucial in delivering the right results. Creativity, too, is essential to drive engagement. ‘Gamification’ is also a great approach to capture the attention of healthcare workers and drive their understanding of new products.
