No two manufacturers are the same, so the most important stage in our work with a new client is immersion. We take time to get to know the company, its history, vision and values, as well as its current challenges and opportunities.
We understand supply chains and how a manufacturer does business, thanks to extensive experience spanning many industries: food, food automation, outdoor furniture, lifting equipment, medical devices, engines and generators to name just a few.
By working in close collaboration with each client we find compelling ways to achieve their objectives, whether we’re building brand awareness, driving sales, introducing new products or embedding a new organisational strategy.
For many manufacturers the creation and awareness of brand is crucial. The brand has to convey the company reputation, which for a manufacturer tends to include trustworthiness, reliability and quality.
Many UK manufacturers are well established, so it’s important for their brands to remain relevant and contemporary in today’s marketplace. We work with clients to review and audit their brand. Is it fit for purpose? What does it mean to your customers and partners? Does it need refreshing or evolving?
Whether a brand refresh will do the job or it needs a full overhaul, Speed takes a holistic approach so that any manufacturing brand stays fit for purpose.
Established manufacturing brands usually present a portfolio of products to the market. It’s important for the range of products to be cohesive and comprehensive, to clearly fit each gap in the market. Done right, a product’s identity will automatically tell you the manufacturing brand that’s behind it.
We work with manufacturing clients to develop their brand architecture, making recommendations on whether to create a house of brands or a set of sub brands. Our strategic expertise enables clients to go to market with confidence.
In designing and building new product launch campaigns we carefully address appropriate audiences with clear messaging and calls to action.
Our clients trust us to deliver exceptional manufacturing websites, with user experience/user interface (UX/UI) at the heart of every project. Whether the main goal is e-commerce or a referral to an expert sales team, Speed will deliver a search optimised site – with prototyping – to highly detailed specifications.
Delivering a manufacturing marketing strategy embraces many disciplines. Our client work spans everything from video content and animations to exhibition stands, direct mail to e-newsletters, printed brochures to detailed slide shows.
And, if your marketing objectives require highly creative thinking, we’ll always rise to the challenge.