Our brief has been to retain a level of consistency across the reports, while evolving the overall creative design so that each report has a distinct look and feel.
Our Solution
Each year we work with the team at North West Anglia NHS Foundation Trust to agree an overall design theme. The report is visually very people-focused, featuring imagery of Trust staff and patients.
We keep the report engaging using icons, infographics and imagery to bring key themes to life. Careful colour coding helps the reader navigate the report, which is available in both printed form and in downloadable PDF format.
Accuracy is essential, and we go the extra mile with outsourced proofreading to check for any inconsistencies and errors in both the text and figures. Running at over 150 pages, gathering and designing all the content is an extensive process requiring careful and intensive project management.
Result
Feedback on the report is always positive and we are proud to have delivered the design and print for this publication for the past 10 years.