Coloplast Charter, the delivery and specialist support service needed to communicate its brand offering and product benefits more clearly to patients and healthcare professionals.
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Our Solution

Following a workshop to understand research into the audiences, Speed created brand concepts tailored to each audience. The new approach centred on real people: customers and health professionals shining a spotlight on what Charter does best.

New photography was art directed to bring the concept to life and build on the credibility of the brand promise.

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The approach was very well received, with 91% of customers saying they would recommend Charter to others following the brand launch.

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Closing Quotes

“Working with Speed is like an extension of the marketing team. The creativity and fresh thinking, supported by a practical ‘can-do’ approach, means campaigns not only look good and impactful, but also get delivered in plenty of time. Together, we achieve what we set out to do – and more!”

Karla Sloggett

Marketing Manager