Brooke Weston Trust won a tender to become the training hub for schools in Northamptonshire. We were asked us to develop a brand to build awareness and credibility among its new partners – including some that had missed out on the same tender.
The strategic priority was to communicate the power of coalition and how the training hub would bring together everyone in the area together.
We ran a brand workshop to fully explore the requirements and different audiences, which were strategic delivery partners, senior school leaders and teaching staff.
Developing a modern, colour block brand image to project confidence and strength, it was signed off at concept stage with no further changes!
We supported the brand launch with an animated social posts and newsletter which landed well. We are now developing partner packs and creating a suite of social assets and event collateral on a monthly basis.