Animated branding can be a powerful tool for companies looking to engage and connect with their audience. Here are a few reasons why animated branding can be beneficial:

1.  Increased attention: Animated branding can grab the attention of consumers and stand out in a crowded marketplace. By using animation, companies can create dynamic and visually striking marketing materials that are more likely to capture the attention of consumers.

2.  Improved brand experience: Animated branding can create a more enjoyable and interactive brand experience for consumers. By using animation, companies can create a more engaging and immersive brand experience that can help to build brand loyalty and positive associations with their products or services.

3.  Greater flexibility: Animated branding can be more flexible than static branding materials. By using animation, companies can create marketing materials that are more dynamic and adaptable to different situations or channels. This can be especially valuable in today’s fast-paced and constantly changing digital landscape.

4.  Greater accessibility: Animated branding can be more accessible to a wider range of consumers. By using animation, companies can create marketing materials that are more visual and less reliant on text or language. This can be especially valuable for companies looking to reach a global audience or for consumers with disabilities.

Overall, animated branding can be a powerful tool for companies looking to engage and connect with their audience. By using animation, companies can create dynamic and visually striking marketing materials that are more likely to capture the attention of consumers and create a more enjoyable and interactive brand experience.

New-eco branding, also known as sustainability branding, refers to the practice of incorporating environmental and social sustainability into a company’s branding and marketing efforts. This approach is designed to appeal to consumers who are increasingly conscious about the impact of their purchasing decisions on the environment and society.

One key benefit of new-eco branding is that it can differentiate a company from its competitors. By demonstrating a commitment to sustainability and social responsibility, a company can stand out in a crowded marketplace and attract consumers who are looking for environmentally and socially conscious products and services.

Build trust with transparency

New-eco branding can also help to build trust with consumers. By being transparent about its sustainability efforts and communicating the positive impact of its products or services on the environment and society, a company can demonstrate its commitment to doing good in the world and create a sense of authenticity that resonates with consumers.

In addition to these benefits, new-eco branding can also have a positive impact on employee morale and retention. By clearly communicating its sustainability efforts and values, a company can create a sense of purpose and meaning for its employees, which can lead to increased job satisfaction and a more positive working environment.

Stay true to your principles

To effectively implement new-eco branding, companies need to be genuine and authentic in their communication of their sustainability efforts. This includes aligning their actions with their words and being transparent about their operations and decision-making processes. It is also important for companies to stay true to their sustainability values over time, rather than simply using them as a marketing tactic.

Overall, new-eco branding is a powerful approach that can help companies to differentiate themselves, build trust with consumers, and create a positive impact on employees. By incorporating sustainability and social responsibility into their branding and marketing efforts, companies can appeal to consumers who are looking for environmentally and socially conscious products and services. This approach can be especially effective in today’s digital age, as consumers are increasingly conscious about the impact of their purchasing decisions on the environment and society. By demonstrating a commitment to sustainability and social responsibility, companies can create a deeper connection with consumers and differentiate themselves in a crowded marketplace.

Nostalgia branding refers to the use of nostalgic elements in marketing and branding efforts. This can include using nostalgic imagery, music, or themes in ads, or reviving old products or brands from the past. Nostalgia branding can be an effective way for companies to tap into consumers’ memories and emotions and create a sense of familiarity and nostalgia for their brand.

One key benefit of nostalgia branding is that it can create a strong emotional connection with consumers. By tapping into nostalgic memories and experiences, companies can create a sense of familiarity and comfort for consumers, which can lead to increased brand loyalty and positive associations with their products or services.

Stand out from the pack

Nostalgia branding can also help to differentiate a company from its competitors. By using nostalgic elements in their branding, companies can create a unique and memorable brand image that stands out in a crowded marketplace.

In addition to these benefits, nostalgia branding can also be an effective way for companies to appeal to a wider audience. By using nostalgia as a marketing tool, companies can appeal to a wide range of consumers, regardless of age or demographic.

Position your brand carefully

To effectively implement nostalgia branding, companies need to be authentic and genuine in their use of nostalgic elements. This includes using nostalgia in a way that is relevant and appropriate for their brand and avoiding the use of nostalgia purely as a marketing gimmick.

Overall, nostalgia branding can be a powerful tool for companies looking to tap into consumers’ emotions and create a strong emotional connection with their brand. By using nostalgic elements in their marketing and branding efforts, companies can differentiate themselves from competitors, create a memorable brand image, and appeal to a wide range of consumers.

Mission first branding, also known as purpose-driven branding, is a powerful approach that involves aligning a company’s brand identity and marketing efforts with its mission and values. This approach places a strong emphasis on authenticity and purpose and is designed to create a deeper connection with consumers by positioning the company as more than just a provider of products or services. By prioritizing mission first branding, companies can differentiate themselves from competitors, build trust with consumers, and create a positive impact on employee morale and retention.

Set out your purpose

One key benefit of mission first branding is that it helps to differentiate a company from its competitors. By clearly communicating its values and purpose, a company can stand out in a crowded marketplace and attract consumers who are looking for products and services that align with their own values. This can be especially important in the digital age, as consumers are increasingly looking for brands that align with their own values and beliefs.

Mission first branding can also help to build trust with consumers. By being transparent about its values and purpose, a company can demonstrate its commitment to doing good in the world and create a sense of authenticity that resonates with consumers. This can lead to increased customer loyalty and positive word-of-mouth marketing, which are important factors in driving brand success.

Authenticity is crucial

To effectively implement mission first branding, companies need to be authentic and genuine in their communication of their values and purpose. This includes aligning their actions with their words and being transparent about their operations and decision-making processes. It is also important for companies to stay true to their mission and values over time, rather than simply using them as a marketing tactic.

Overall, mission first branding is a powerful approach that can help companies to differentiate themselves, build trust with consumers, and create a positive impact on employees. By aligning their branding efforts with their mission and values, companies can create a deeper connection with consumers and demonstrate their commitment to doing good in the world. This approach can be especially effective in the digital age, as consumers are increasingly looking for brands that align with their own values and beliefs.

Using humour and satire in branding can be a powerful way for companies to differentiate themselves and engage with their audience. When used effectively, humour and satire can help to create a memorable brand image and generate positive associations with a company’s products or services.

There are a number of benefits to using humour and satire in branding, including:

1.  Increased attention: Humorous and satirical ads can grab the attention of consumers and stand out in a crowded marketplace.

2. Improved brand experience: Humorous ads can create a more positive and enjoyable brand experience for consumers, which can lead to increased brand loyalty.

3.  Engagement on social media: By incorporating humour and satire into their social media presence, companies can create a more engaging and interactive brand experience for their followers.

4.  Building relationships with customers: By using humour and satire in branding, companies can build relationships with customers and create a more positive brand image.

5.  Increased brand visibility: Using humour and satire in branding can help to increase a company’s visibility and reach a larger audience. This is especially true on social media, where humorous and satirical posts are often shared and spread widely.

6.  Greater credibility: Humour and satire can also be a way for companies to build credibility with their audience. By showing that they are able to approach sensitive topics with humour and wit, companies can demonstrate their intelligence and sophistication.

7.  Improved customer loyalty: By creating a more enjoyable and memorable brand experience for customers through humour and satire, companies can improve customer loyalty and increase the likelihood that customers will continue to do business with them in the future.  

It is important for companies to be careful when using humour and satire in branding, as it can be a sensitive topic and not everyone may find the same things funny. However, when used effectively, humour and satire can be a powerful tool for companies looking to differentiate themselves and engage with their audience.

Overall, using humour and satire in branding can be a powerful way for companies to differentiate themselves and engage with their audience. By creating humorous and satirical marketing materials and incorporating humour into their social media presence, companies can create a more memorable and positive brand experience for consumers and enjoy the many benefits of using humour and satire in branding.

Effective internal communications are essential for the smooth operation and success of any business, as it helps to ensure that all employees are on the same page and working towards common goals.

One of the key benefits of effective internal communications is that it promotes transparency and trust within a company. When employees have access to accurate and timely information about the company’s operations and decisions, they are more likely to feel invested in the success of the business and to be motivated to work towards common goals.

Clarity is key

Effective internal communications can also help to reduce confusion and misunderstandings within a company. By clearly communicating expectations and guidelines to employees, a company can help to ensure that everyone is on the same page and working towards the same objectives. This can help to prevent miscommunications and mistakes, and ultimately lead to a more efficient and productive workplace.

Internal communications can also help to build a sense of community and teamwork within a company. By fostering open and honest communication and encouraging employees to share ideas and feedback, a company can create a positive and collaborative working environment. This can lead to increased job satisfaction and employee retention, as well as improved morale and productivity.

Reach out to your people

There are a variety of ways in which companies can improve their internal communications. Some common methods include regular team meetings, email updates, newsletters, and employee surveys. It is important for companies to find the methods that work best for their organization and to be consistent in their communication efforts.

In conclusion, effective internal communications are essential for the success of any business. By promoting transparency, reducing confusion, and fostering a sense of community within the company, internal communications can help to ensure that all employees are working towards common goals and that the business is operating efficiently and effectively.

Rebranding in the 21st century has become increasingly digital, as companies seek to update their brand image and reach a wider audience online. In the past, rebranding may have primarily involved updating a company’s physical marketing materials, such as its business cards and promotional materials. However, in the 21st century, the digital landscape has created new opportunities and challenges for companies seeking to rebrand.

Digital first

One major change in rebranding in the 21st century has been the increased importance of the online presence. In the past, a company’s website may have been a secondary consideration, with the focus being on more traditional marketing channels such as television, radio, and print ads. However, in the 21st century, a company’s website is often the first point of contact for consumers, and it is therefore crucial for a company’s website to accurately reflect its brand image.

Another change in rebranding in the 21st century has been the rise of social media. With platforms such as Facebook, Twitter, and Instagram, companies can now interact directly with their customers and build relationships with them in a more personal way. This has given companies greater control over their brand image and has made it easier for them to respond to customer feedback and address any issues that may arise.

Reaching out

In addition to these changes, the 21st century has also seen the emergence of new rebranding techniques, such as influencer marketing. This involves partnering with influential individuals or groups on social media to promote a company’s products or services. This can be an effective way for companies to reach a larger audience and build credibility, as influencers often have a loyal following of dedicated fans.

Overall, rebranding in the 21st century has become increasingly digital, with the rise of the internet and social media playing a major role. Companies are now able to update their online presence, interact directly with their customers through social media, and use new techniques such as influencer marketing to promote their brand. As technology continues to evolve, it is likely that rebranding will continue to change and adapt in the coming years.

In the 21st century, branding has become increasingly important as companies compete to differentiate themselves in a digital landscape. The internet and social media have provided new channels for companies to communicate their brand to consumers, and as a result, branding has undergone significant changes in recent years.

Let’s get personal

One major change in branding has been the shift towards personalisation and customisation. With the proliferation of data, companies are able to tailor their branding efforts to individual consumers, using targeted ads and personalised recommendations on social media and e-commerce sites. This allows companies to build stronger relationships with their customers and create a more personalised brand experience.

Another change in branding has been the increased focus on customer experience. In the 21st century, companies are recognising the importance of the overall customer experience in building a strong brand. This includes everything from the design of a company’s website and social media presence to the way customer service is handled. By prioritising the customer experience, companies can create a positive brand image and foster customer loyalty.

The social side of branding

The rise of social media has also had a major impact on branding. Companies can now interact directly with their customers through platforms such as Facebook, Twitter, and Instagram, allowing them to build relationships and engage with their audience in a more personal way. This has given companies greater control over their brand image and has made it easier for them to respond to customer feedback and address any issues that may arise.

In addition to these changes, the 21st century has also seen the emergence of new branding techniques, such as influencer marketing. This involves partnering with influential individuals or groups on social media to promote a company’s products or services. This can be an effective way for companies to reach a larger audience and build credibility, as influencers often have a loyal following of dedicated fans.

Multi-channel branding is the key

Overall, branding has undergone significant changes in the 21st century, with the rise of the internet and social media playing a major role. Companies are now able to personalise their branding efforts, focus on the customer experience, and interact directly with their audience through social media. As technology continues to evolve, it is likely that branding will continue to change and adapt in the coming years.

Making finance more social

Animated video marketing has exploded as marketers look for more imaginative ways to grab their audience’s attention. It’s a low cost, high impact marketing tool that’s too good to miss.

Here are 5 reasons why YOU should use animated videos in your marketing mix.

1. To tell a story

Instead of wading through lots of text, 69% of web users prefer video to learn about a product or service. Users can quickly absorb this information in a matter of seconds.

Our Creative Director, David Dews says:

 “Video lets us present complex information with something that’s easily digestible. Pure text and images on your website are no match for an animated infographic. You can be really versatile with video. It’s a persuasive tool in educating consumers about what you offer”.

• To engage with potential customers

Research suggests that audiences are ten times more likely to engage with video content than text-only blogs, especially on social media.

Videos provide more interesting content that’s easily shareable with the click of a button. If you want people to notice and engage with your brand, animated videos are a low-cost, high-achieving option to get your message across.

• To nail your SEO

Adding video to your website can drastically improve your SEO efforts and drive more people to your website.

When Google shows a video thumbnail next to a search result, users are more likely to click that listing. The thumbnail makes the result a “rich snippet” which have higher click-through rates.

• To drive conversions

74% of users who watch an explainer video to learn more about a product or service subsequently buy it
Source: Mollica Film Co

Video can be a great conversion tool when educating customers about your product and services. It’s a real boost to their decision-making process.

Explaining in a few seconds to why they should purchase your products or services can be all they need to persuade them to buy.

• To learn

Animated video is much more measurable than other forms of marketing. Understanding who’s watching your content and what they do next is extremely valuable.

It’s also a way to learn more about what works best, what your customers are interested in and what to focus on next.

We create all kinds of video animations to meet any requirement. Take a look at some of our recent projects and get in touch with the team to discuss what you need.

85% of B2B marketers say lead generation is their most important content marketing goal[1].  Is your website working hard enough to get you new customers?

Here are four ways to step up your lead generation…

1. Move your Call to Action

The placement of your CTA has a big impact on conversion rates.

Eye-tracking studies find that people on a webpage start by looking in the upper left-hand corner of the page, and move their eyes in an F-shaped pattern as shown below:

That’s why good websites have their logo on the top left of the page and the CTA on the top right. It maps with natural eye flow so that the most important things are most prominent to the user.

If your call to action, whether it’s ‘Contact Us’, ‘Buy now’, ‘Sign up’ or something else, make sure it’s on the top right of your page.

2. Keep it simple

Don’t attempt to explain everything about your company, solution or product on your home page. Human attention spans are very short and lots of text is overwhelming.

Keep your landing pages simple and clear.

Our website design for Energetik is a good example: clean, clear, with a single message on the home page: https://energetik.london/

3. Blog often

If you don’t have a business blog or aren’t regularly updating it, you’re missing out on traffic and new leads.

Every time you write a post is written, your page is indexed by search engines, moving it up the rankings and reaching more people. Plus, share the latest posts on your social channels to drive people to your site.

4. Shout about your success

Add testimonials and case studies to your website to showcase satisfied customers. Short, snappy quotes from happy clients will quickly build trust. Longer case studies give real-life examples of how you work and what customers can expect – all helping to persuade them to choose you.

Every business has their own specific lead generation needs – so if this is an area you want to improve, get in touch. We have lots of lead generating tricks up our sleeve!