Animated video marketing has exploded as marketers look for more imaginative ways to grab their audience’s attention. It’s a low cost, high impact marketing tool that’s too good to miss.

Here are 5 reasons why YOU should use animated videos in your marketing mix.

1. To tell a story

Instead of wading through lots of text, 69% of web users prefer video to learn about a product or service. Users can quickly absorb this information in a matter of seconds.

Our Creative Director, David Dews says:

 “Video lets us present complex information with something that’s easily digestible. Pure text and images on your website are no match for an animated infographic. You can be really versatile with video. It’s a persuasive tool in educating consumers about what you offer”.

• To engage with potential customers

Research suggests that audiences are ten times more likely to engage with video content than text-only blogs, especially on social media.

Videos provide more interesting content that’s easily shareable with the click of a button. If you want people to notice and engage with your brand, animated videos are a low-cost, high-achieving option to get your message across.

• To nail your SEO

Adding video to your website can drastically improve your SEO efforts and drive more people to your website.

When Google shows a video thumbnail next to a search result, users are more likely to click that listing. The thumbnail makes the result a “rich snippet” which have higher click-through rates.

• To drive conversions

74% of users who watch an explainer video to learn more about a product or service subsequently buy it
Source: Mollica Film Co

Video can be a great conversion tool when educating customers about your product and services. It’s a real boost to their decision-making process.

Explaining in a few seconds to why they should purchase your products or services can be all they need to persuade them to buy.

• To learn

Animated video is much more measurable than other forms of marketing. Understanding who’s watching your content and what they do next is extremely valuable.

It’s also a way to learn more about what works best, what your customers are interested in and what to focus on next.

We create all kinds of video animations to meet any requirement. Take a look at some of our recent projects and get in touch with the team to discuss what you need.

85% of B2B marketers say lead generation is their most important content marketing goal[1].  Is your website working hard enough to get you new customers?

Here are four ways to step up your lead generation…

1. Move your Call to Action

The placement of your CTA has a big impact on conversion rates.

Eye-tracking studies find that people on a webpage start by looking in the upper left-hand corner of the page, and move their eyes in an F-shaped pattern as shown below:

That’s why good websites have their logo on the top left of the page and the CTA on the top right. It maps with natural eye flow so that the most important things are most prominent to the user.

If your call to action, whether it’s ‘Contact Us’, ‘Buy now’, ‘Sign up’ or something else, make sure it’s on the top right of your page.

2. Keep it simple

Don’t attempt to explain everything about your company, solution or product on your home page. Human attention spans are very short and lots of text is overwhelming.

Keep your landing pages simple and clear.

Our website design for Energetik is a good example: clean, clear, with a single message on the home page: https://energetik.london/

3. Blog often

If you don’t have a business blog or aren’t regularly updating it, you’re missing out on traffic and new leads.

Every time you write a post is written, your page is indexed by search engines, moving it up the rankings and reaching more people. Plus, share the latest posts on your social channels to drive people to your site.

4. Shout about your success

Add testimonials and case studies to your website to showcase satisfied customers. Short, snappy quotes from happy clients will quickly build trust. Longer case studies give real-life examples of how you work and what customers can expect – all helping to persuade them to choose you.

Every business has their own specific lead generation needs – so if this is an area you want to improve, get in touch. We have lots of lead generating tricks up our sleeve!