5 Reasons You Should Use Animated Videos

August 12, 2022

Animated video marketing has exploded as marketers look for more imaginative ways to grab their audience’s attention. It’s a low cost, high impact marketing tool that’s too good to miss.

Here are 5 reasons why YOU should use animated videos in your marketing mix.

  1. To tell a story

Instead of wading through lots of text, 69% of web users prefer video to learn about a product or service. Users can quickly absorb this information in a matter of seconds.

Our Creative Director, David Dews says:

 “Video lets us present complex information with something that’s easily digestible. Pure text and images on your website are no match for an animated infographic. You can be really versatile with video. It’s a persuasive tool in educating consumers about what you offer”.

  • To engage with potential customers

Research suggests that audiences are ten times more likely to engage with video content than text-only blogs, especially on social media.

Videos provide more interesting content that’s easily shareable with the click of a button. If you want people to notice and engage with your brand, animated videos are a low-cost, high-achieving option to get your message across.

  • To nail your SEO

Adding video to your website can drastically improve your SEO efforts and drive more people to your website.

When Google shows a video thumbnail next to a search result, users are more likely to click that listing. The thumbnail makes the result a “rich snippet” which have higher click-through rates.

  • To drive conversions

74% of users who watch an explainer video to learn more about a product or service subsequently buy it
Source: Mollica Film Co

Video can be a great conversion tool when educating customers about your product and services. It’s a real boost to their decision-making process.

Explaining in a few seconds to why they should purchase your products or services can be all they need to persuade them to buy.

  • To learn

Animated video is much more measurable than other forms of marketing. Understanding who’s watching your content and what they do next is extremely valuable.

It’s also a way to learn more about what works best, what your customers are interested in and what to focus on next.

We create all kinds of video animations to meet any requirement. Take a look at some of our recent projects and get in touch with the team to discuss what you need.