Privacy & Cookie Policy
Contents
- Introduction
- Who We Are
- What Data We Collect
- How We Use Your Data
- Legal Basis for Processing
- Use of Google Analytics
- Data Retention
- Data Sharing
- Data Security
- Your Rights
- Cookies and Tracking
- Links to other websites
- Updates to This Policy
1. Introduction
At Speed Agency Limited, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
Speed Agency Limited
Registered address: Rutland House, Minerva Business Park, Lynch Wood, Peterborough, PE26PZ.
Registered in England 172031
Email: [email protected]
Data Controller: David Dews, CEO
3. What Data We Collect
We collect and process:
- Identity data: name, job title, business details.
- Contact data: email, phone number, address.
- Business relationship data: communications, contracts, service usage.
- Technical data: IP address, browser type, device data, website usage (via cookies and Google Analytics).
4. How We Use Your Data
We process your data to:
- Provide and manage our services.
- Respond to your enquiries.
- Administer and protect our business and website.
- Analyse website traffic and usage through Google Analytics.
- Comply with legal obligations.
5. Legal Basis for Processing
Our processing relies on the following legal bases:
- Contractual necessity: to provide agreed services or respond to your requests.
- Legitimate interests: to manage and improve our business relationship and services, including website analytics.
- Legal obligation: to comply with laws and regulations.
- Consent: for direct marketing or cookies, where applicable (you can withdraw consent at any time).
6. Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc., to understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information such as:
- Pages visited
- Time spent on pages
- Device and browser type
- IP address (which may be truncated or anonymised)
We use this data to analyse and improve our website’s performance and user experience. For more information about how Google processes this data, please visit: https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
7. Data Retention
We keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal or accounting requirements. Typically:
- Enquiries: 1 year from last contact.
- Contractual data: 6 years after contract end (for legal obligations).
- Marketing preferences: until you withdraw consent.
8. Data Sharing
We do not sell your data. We may share your data with:
- Trusted service providers (e.g., IT, legal) under strict contractual agreements.
- Government or regulatory bodies when legally required.
- Google Analytics (as described above), who act as our data processor.
9. Data Security
We have put in place appropriate security measures to protect your personal data from unauthorised access, use, or disclosure.
10. Your Rights
You have the right to:
- Access your personal data.
- Correct or update your data.
- Request erasure of your data.
- Object to or restrict processing.
- Request data portability.
- Withdraw consent at any time (for marketing communications or cookies).
- Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
11. Cookies and Tracking
A cookie is a small file, which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual.
The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used.
This helps us analyse data about webpage traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
12. Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.
Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
13. Updates to This Policy
We may update this policy from time to time. The latest version will always be available on our website.