Clinisupplies
The Client
Clinisupplies has specialised in bladder and bowel supplies for 20 years and was seeking to radically overhaul its strategy. The company realised that far too many products are designed around the healthcare professional, and not the person that ultimately uses them.
Now, Clinisupplies wanted to invest in new and innovative ideas that deliver comfort, discretion and confidence. Its focus is for no-one to miss out on life’s opportunities because of their health condition.
Client’s mission
“Transforming products and services to help people with continence challenges live more freely.”
The Brief
Clinisupplies appointed Speed to manage all aspects of its new strategic position, starting with a full rebrand. It needed a new identity, informed by a fresh brand proposition and narrative. This needed to be underpinned by full brand guidelines and tone of voice principles, corporate templates and a new website.
The client went on to seek our support with the rollout of the strategy internally, the launch of a new product range and the development of a resource hub for its customers.
Result
We spent a lot of time working with Clinisupplies to explore and test its new direction, and quickly became a trusted partner in shaping and confirming the new strategy.
We devised the brand story, with the strapline ‘live more freely’ and created a new circular brand identity, giving a sense of wholeness being created by many different elements. Full brand guidelines then ensured consistency across all brand materials.
We created a brand animation, to bring the new proposition to life. This was rolled out to all employees to explain the new direction, using communications materials created by Speed including staff emails, presentations and signage.
A new website was designed and built by the Speed team, embracing advanced user experience principles to ensure that every visitor has the best possible online interactions with Clinisupplies.
The Tech
The site was built in WordPress, allowing for rapid development and simple backend management for the client to amend and update content. The result was a performant and scalable infrastructure. The custom build product importer / exporter function enabled the client to make bulk changes reducing content upload workflow and improving efficiencies. The site includes an extensive online product library.
Innovative product launch campaign
Innovative product launch campaign
We then advised and supported the launch of Livfria, a range of next-generation devices, with a campaign including proposition and key messaging development. Followed by the creation of a features and benefits video, an online product catalogue, consumer user guides, sales aids, leaflets and posters for healthcare professionals and social media content.
In spring 2024 we delivered the new Nightingale home delivery brand design and launch collateral and the same for Nightingale+, a tailored support service for customers with long term conditions, which includes a resource hub providing information and links to community support groups.
What we delivered
- Strategic workshops
- Logo concepts
- Brand strategy and stories
- Brand image
- Brand guidelines
- Tone of Voice
- Website development
- User experience (UX/UI)
- Campaign launch materials
- Communication support
- Promotional materials
- Ongoing website maintenance
- Branded templates
- Signage
Start creating momentum today, get in touch, we’d love to hear from you.
Cambridgeshire & Peterborough Integrated Care System (CPICS)
Our Solution
We worked closely with the client to create vibrant, image led campaign ideas to educate older people about mental health symptoms they might be experiencing, and how support could help.
We based the campaign design and messaging around CPICS research which talked to 3,034 older adults. We presented our ideas at workshops with service users and providers to gather feedback.
Various design concepts were presented at focus groups with people with lived experience of mental health issues for further input. The agreed creative focused on the headline ‘Feel Brighter.’
Result
The Feel Brighter campaign launched, this included social media, ad vans, attention in the local press, posters, flyers and direct mail to GPs, healthcare professionals, charities and care settings.
In just two months the website attracted almost 20,000 visitors, more than 10,000 of them clicking through from social media ads.
The vibrant and engaging messaging yielded strong results. The campaign reached a wide audience and help to change attitudes to common mental health symptoms like loneliness, anxiety and low mood – which often get ignored.”
Cambridgeshire and Peterborough CCG Adult Clinical Mental Health Lead
North West Anglia NHS Hospital Trust
Our Solution
The creative brought this concept to life by showing various hospital staff in their medical uniforms and their hobby kits. This bold and engaging theme was carried across career fair merchandise, online advertising and print material. Photography and case study videos were par for the course with this project.
Result
The campaign worked well and brought in new candidates of a better quality.
The team at Speed steered us smoothly through unchartered waters for our firstever recruitment advertising campaign. Despite the market being flooded with NHS Trusts all seeking additional staff, the team quickly found us a unique angle to help ‘sell’ our fantastic hospital and location to potential new recruits. Using our own staff in images and videos we delivered an honest and personal campaign that celebrates pride in our Trust and the NHS as a whole.
Associate Director of Communications and Engagement
Hay Peterborough
Our Solution
As part of the project we designed and built a WordPress website. We combined multilingual resources, clear and navigable links to a wide variety of groups and tools with good user experience (UX). Careful categorisation of the information and distinct sign-posting was essential in helping people find the information they need. We also designed and built a technically complex map with two viewing options to maximise UX.
We created a friendly and welcoming website, introducing many options to help people take ownership of their wellbeing. An easy-to-navigate menu brings together classes and groups, sports, art and music opportunities as well as outdoor activities and volunteering.
Result
The approach has been so successful that further HAY organisations have requested versions of the same website for their regions. Speed is now working to create a full series of sites, with easy, user-friendly access for each team to update the information and keep it current.
Kidney Research
Our Solution
Education, awareness and provoking engagement was the campaign remit. It was important to understand the channels to market and develop a campaign that was going to work in GP waiting rooms, across social channels, and in printed materials.
We developed an impactful creative campaign proposition and a creative concept to grab peoples’ attention – simple, fun and highly effective.
Joined up, integrated communications and campaign assets were crucial for the campaign to gather momentum. We plotted the users journey from off line to online to ensure all channel materials were consistent.
Result
Over a two-month period, the campaign saw a whopping 28,000 people take the online health check. With over 3,000 people asking for the ‘Get kidney fit’ booklet and submitting their postal address with over 3,000 email opt-ins. The best bit was that only 2% of them were already known to the client: the majority of contacts were brand new.
We have had fantastic feedback on the creative. Thank you so much to your team for this. We now have a plan on how we roll out this campaign further across the country in primary care settings.
Marketing Officer
North West Anglia NHS Foundation Trust
Our Solution
Each year we work with the team at North West Anglia NHS Foundation Trust to agree an overall design theme. The report is visually very people-focused, featuring imagery of Trust staff and patients.
We keep the report engaging using icons, infographics and imagery to bring key themes to life. Careful colour coding helps the reader navigate the report, which is available in both printed form and in downloadable PDF format.
Accuracy is essential, and we go the extra mile with outsourced proofreading to check for any inconsistencies and errors in both the text and figures. Running at over 150 pages, gathering and designing all the content is an extensive process requiring careful and intensive project management.
Result
Feedback on the report is always positive and we are proud to have delivered the design and print for this publication for the past 10 years.
Coloplast Stoma
Our Solution
We advised that an app would be the best way to deliver content, as carers have limited access to desktop devices but can access apps via their phones.
As usual, we started with user stories, developing content and building user journeys. We designed a custom built, informative and easy to use app. Central to its structure was a clear, well-defined informational hierarchy with supporting images and access to further information.
Result
By helping carers treat patients, we built their trust in the Coloplast brand.
Coloplast Charter
Our Solution
Following a workshop to understand research into the audiences, Speed created brand concepts tailored to each audience. The new approach centred on real people: customers and health professionals shining a spotlight on what Charter does best.
New photography was art directed to bring the concept to life and build on the credibility of the brand promise.
Result
The approach was very well received, with 91% of customers saying they would recommend Charter to others following the brand launch.
Start creating momentum today, get in touch, we’d love to hear from you.