Campaigns & internal communications
Creating effective campaigns is all about getting personal.
At Speed we know what makes a campaign successful. Essential to every campaign is knowing your audience.
By taking a strategic view and delving into audience profiles and behaviours we are able to develop insightful campaign propositions. We combine that strategic approach with impactful creative concepts that prompt awareness, interest, desire and action.
Campaign creation
Designing a successful campaign also takes good planning and experience to maximise the reach of your integrated channels. We work with you to understand the current situation, what you’re looking to achieve and why. Whether you are launching a new product, an employee engagement campaign or a new e-commerce website, we’ll design a compelling campaign.
Researching who you need to target, their behaviour and the action you want to inspire is key to getting the messaging right and delivering it – using the right channel at the right time. We’re passionate about creating unique campaign propositions and concepts – always informed by your brand personality and designed to meet your commercial goals.
Once launched, we’ll keep a close eye on performance to check that the campaign is having the right effect, reporting back to you with recommendations to evolve and progress.
Launch campaigns
When you introduce a new product, service or brand you want it to make an impact, fast and drive good ROI. We’ll work with you to understand and profile your target customer, so that we know who they are, how they live, what they read, where they go and what they need.
Our strategic knowhow and creative expertise is put to good use across many launch campaigns including; new products and company brand refreshes for financial services, launches for new healthcare products and services, teaser campaigns for the manufacturing sector, social media campaigns in retail, integrated recruitment drives, lead generation campaigns plus brand awareness and educational campaigns.
Internal campaigns
We work with many of our corporate clients to improve employee engagement, establish employee value propositions and embed new initiatives. For corporates, internal communications are a vital component in retaining and motivating employees.
Whether the aim is to celebrate success, encourage a new behaviour, galvanise the Company’s vision or communicate important developments, we take the same planning approach to develop the right internal communications creative.
Integrated campaigns can include video production and animations, intranet-based creatives, direct mail, desk drops, competitions, merchandise, printed collateral or promotional stands and materials.
Marketing campaigns
As a creative campaign agency we have a long and impressive track record. Our marketing and advertising campaign examples span every sector, objective and channel you can think of.
Devising marketing campaigns is a fundamental part of what we do, and we take a structured approach to every project. Goal setting, audience profiling, market analysis and budgeting are all essential steps before we start work on creative ideas to deliver cut-through and the right outcomes.
Social campaigns
Social media is a crowded space, yet the right campaign can deliver exceptional results very cost effectively. Again, it’s vital to understand the specific audience you need to reach and how to meet their needs.
We work with clients in every sector to engage existing customers, attract new ones, drive website traffic and build loyalty via social media. Our skilled teams use high impact video and imagery, concise and engaging copy and analytical knowhow to drive your social media activity forward and achieve your campaign goals.
