Silverstream Technologies
“Elevating a global clean-tech brand with a smarter digital experience.”
Silverstream Technologies is a pioneering force in the marine technology sector. With more than a decade of proven innovation, the company has developed and deployed an industry-leading air lubrication system that reduces frictional resistance between a ship’s hull and the water.
Delivering consistent fuel savings and measurable reductions in carbon emissions, Silverstream boosts efficiency for global shipping operators while meeting sustainability targets.
Their mission: Air lubrication for the shipping industry: harnessing air and the oceans to deliver proven 5–10% net fuel and emissions savings.
Speed had already partnered with Silverstream to refresh sales brochures and deliver an initial website update so that the experience across brand touchpoints was consistent.
As Silverstream’s profile grew within the maritime industry, the team asked us to take the next step: further enhancing the website to reflect the sophistication of its technology and its credibility.
Our task was to create a more compelling, intuitive digital experience. It needed to communicate Silverstream’s value proposition, support commercial conversations and reinforce its position as a leader in clean maritime technology.
We began with a structured review of the existing website, assessing content clarity, navigation, user journeys and overall performance. From this, we developed recommendations to refine the design, create a content hierarchy and drive technical improvements.
Plugin and system integration suggestions formed a key part of the process, ensuring the site would remain scalable and easy to manage as the business evolves.
We zoned in on technical storytelling. Silverstream’s air lubrication system is highly engineered, so we created a suite of clear, engaging vessel illustrations to show how the technology works and where it drives impact. These visuals made complex concepts easier to understand for both technical and non-technical audiences.
We brought all our recommendations together in a detailed collaborative workshop with the Silverstream team. We explored the options, aligned priorities and agreed a clear, phased rollout.
From there, Speed rolled out improvements across UX, navigation, visuals and content structure.
The updated website delivers a clearer, more confident value proposition, helping visitors quickly understand what Silverstream does, how its technology works and the benefits it delivers.
With stronger technical storytelling and a more refined content structure, the site better supports engagement, commercial discussions and Silverstream’s position as a leader in maritime clean technology.
Enhanced navigation and improved user journeys make it easier for different audiences to find relevant information.
Modernised design elements, bespoke graphics and search improvements create a more intuitive experience while elevating the brand’s digital presence overall.
