Clinisupplies Brand Creation
“Transforming products and services to help people with continence challenges live more freely.”
Clinisupplies has specialised in bladder and bowel supplies for 20 years and was seeking to radically overhaul its strategy. The company realised that far too many products are designed around the healthcare professional, and not the person that ultimately uses them.
Now, Clinisupplies wanted to invest in new and innovative ideas that deliver comfort, discretion and confidence. Its focus is for no-one to miss out on life’s opportunities because of their health condition.
Clinisupplies appointed Speed to manage all aspects of its new strategic position, starting with a full rebrand. It needed a new identity, informed by a fresh brand proposition and narrative. This would be underpinned by full brand guidelines, tone of voice principles, corporate templates and a new website.
The client went on to seek our support with the rollout of the strategy internally, the launch of a new product range and the development of a resource hub for its customers.
We spent a lot of time working with Clinisupplies to explore and test its new direction, and quickly became a trusted partner in shaping and confirming the new strategy.
We devised the brand story, with the strapline ‘live more freely’ and created a new circular brand identity, giving a sense of wholeness being created by many different elements. Full brand guidelines then ensured consistency across all brand materials.
A new website was designed and built by the Speed team, embracing advanced user experience principles to ensure that every visitor has the best possible online interactions with Clinisupplies.
The site was built in WordPress, allowing for rapid development and simple backend management for the client to amend and update content. The result was a performant and scalable infrastructure. The custom built product importer / exporter function enabled the client to make bulk changes reducing content upload workflow and improving efficiencies. The site includes an extensive online product library.
We created a brand animation to bring the new proposition to life. This was rolled out to all employees to explain the new direction, using communications materials created by Speed, which included staff emails, presentations and signage.
What we Delivered
Working with Speed is like an extension of the marketing team. The creativity and fresh thinking, supported by a practical ‘can-do’ approach, means campaigns not only look good and impactful, but also get delivered in plenty of time. Together, we achieve what we set out to do – and more!
Nick Buckle, Chief Marketing Officer — Clinisupplies Group
