Chi Tree Health
“Delivering a brand update for a workplace wellbeing company.”
Chi Tree Health is an innovative provider of technology-enabled health analysis, so that employers can provide preventative health care and look after their teams.
Wellbeing is a top priority for organisations today and Chi Tree delivers personalised programmes, insightful support and tailored coaching based on an employee’s individual needs.
Chi Tree was seeking an updated brand look and feel, to bring to life its offering to clients with a clean, contemporary design. The brand image needed to convey professionalism and a healthcare focus, without being too clinical.
We developed a new website for Chi Tree based on the new branding and created a succession of animated videos to use with prospective customers.
By highlighting the key features and benefits of the Chi Tree offer, these videos demonstrate how employers can reduce absence and turnover– as well as the personal advantages for individual employees.We also created social campaign templates to help the brand engage with communities across multiple channels.
The client was delighted with the new brand look and feel and our ability to apply it in a range of formats.
We designed various mood boards based on a natural colour palette to give a sense of how to represent the brand. We took inspiration from the existing logo to create new design elements, colours, fonts and image guidelines.
We then developed new campaign materials based on the new branding. An important element was a series of videos, designed to bring to life the body analysis process and the commercial benefits to Chi Tree’s clients.
