comparethemarket.com is one of the ‘big three’ comparison websites in the UK, presenting prices to consumers across the insurance, money and utilities sectors.
As a creative and tech agency we have established a great partnership with the brand, with aligning passions for anything digital and innovative. For more than a year we have been designing and building all digital marketing communications for comparethemarket customers.
All comparethemarket marketing communications are integrated with a Customer Relationship Management system with a series of different email types depending on purpose. Typical emails include purchase reminders, product updates and cross-selling opportunities.
We started by developing a series of high-impact email templates in HTML/CSS. Each month Speed designs and manages a series of emails in line with an agreed calendar. By tracking a series of analytics we test, tweak and evolve the digital marketing strategy to deliver the best possible impact and sales.
Multiple tailored weekly emails hitting over 1 million inboxes resulting in increased redemptions and improved brand engagement across a wide range of different customer profiles.