Coloplast Stoma App
“Mobile technology means better health for stoma patients.”
Coloplast is a global healthcare company supporting people with intimate medical needs. One of its core commitments is to improve the lives of people living with a stoma – through its products, but also through education and support.
Coloplast approached Speed to explore new ways to support carers with quick, practical information. The goal was to help carers recognise common stoma problems early – and understand that acting quickly can rectify issues and avoid things getting worse.
Many carers have no medical training and may not feel confident about stoma care. But with the right knowledge, a lot of concerns can be resolved quite simply. Our challenge was to deliver this information in a way that was accessible, digestible and always to hand.
We recommended the creation of a mobile app, and carefully crafted this to meet user needs for simplicity and support. It quickly made a difference.
By delivering educational content in a way that fits seamlessly into carers’ lives, it’s helping them feel more confident and capable – and more connected to the Coloplast brand.
In turn, patients benefit from faster, better informed support. The app was warmly received by both internal stakeholders and frontline carers, proving that we had successfully delivered to everyone’s needs.
We began by exploring the reality of carers’ working lives. They are often short on time, managing multiple responsibilities, and rarely have regular access to desktops or printed materials. A dedicated mobile app, designed for quick and reliable reference, was identified as the right solution.
We worked closely with the Coloplast team to develop detailed user stories that defined core needs and pain points. We asked key questions: What would a carer need to know? When would they need it most? How could we ensure language felt supportive and instructions were clear and easy to act on?
From there, we mapped user journeys to match real scenarios, from recognising early signs of a leak or infection to understanding how to fit products correctly. These flows informed the app’s structure and made sure it felt intuitive from the first use.
Tone was crucial. Given the sensitive subject, we crafted supportive, non-clinical language that would reassure without overwhelming. Every piece of content was backed by visuals, including clear diagrams and iconography, to aid understanding at a glance.
Finally, we designed and developed the app for speed and usability. A clear colour palette signposted content types, while short, focused sections delivered key information in seconds, perfect for busy carers needing help immediately.
Importantly, the design supported future scalability, making it easy for Coloplast to build out new content as needed, or to adapt the platform for specific audiences.
Our solution was built on empathy and practical design. Instead of simply adapting existing materials for mobile, we reimagined the experience from the ground up to serve carers in their real working environments.
We prioritised understanding user needs by holding workshops and mapping journeys, so that the app reflected real-life, daily challenges. This research-driven approach meant the final product delivered meaningful, accessible help when and where it was needed most.
Content strategy was equally important. By using warm, supportive language and pairing it with clear visuals, we created guidance that was easy to follow without being overly clinical or intimidating. Diagrams, iconography, and well-organised sections helped even complex instructions to be quickly understood.
The final design focused on both clarity and speed, using colour to guide users with limited time. The app gives carers the confidence and information they need to deliver better care, strengthening Coloplast’s promise to support both patients and their caregivers with thoughtful, user-centred tools.
