Our Solution
Collaborating with client, we developed naming options and a vibrant supporting brand look and feels to project celebration and togetherness. We designed and built a full brand campaign to support the launch, including videos, social posts, intranet content and nomination collateral.
Result
The Unity awards received an excellent response rate, with lots of positive interest. Out of possible 450 entries, the following figures deemed the campaign a success.
107 – Total nominations received for the UK Unity Awards
34 – Team nominations across all 4 categories
56 – Individual nominations across all four categories
Speed thoroughly understood the brief and the kind of feel we wanted to create for the awards. Speed came up with the perfect name, Unity, and created high quality campaign collateral that suited us perfectly, even down to a giant ‘Oscar’ statue for the event itself! Our click to open rate was 80% on average – in the past, our top click to open rate in the UK has been 50%.
UK Marketing and Communications Manager for Royal HaskoningDHV