As one of the leading manufacturers of alternator technologies, Cummins were being targeted by fraudsters trying to make a fast buck.
Our client wanted to both promote awareness of this counterfeiting issue, as well as highlighting the unique features of its products to help potential customers make a discerning decision.
Our client wanted to both promote awareness of this counterfeiting issue, as well as highlighting the unique features of its products to help potential customers make a discerning decision.
Our Solution
Our hard-hitting and innovative exhibition campaign warned purchasers of the risks and tackled counterfeiters head on.
Promoting an authentication process for their alternators, we highlighted the importance of fighting fraudsters.
Tactics included exhibition stand graphics and advertising campaigns with supporting brochures. We also produced an engaging video detailing the authentication process to promote the real facts.
Result
Tackling the issue reinforced Cummins Generator Technologies’ position as a leader in the field, increasing awareness of the brand and its rightful reputation.