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Coloplast Charter, the delivery and specialist support service needed to communicate its brand offering and product benefits more clearly to patients and healthcare professionals.
Following a workshop to understand research into the audiences, Speed created brand concepts tailored to each audience. The new approach centred on real people: customers and health professionals shining a spotlight on what Charter does best.
New photography was art directed to bring the concept to life and build on the credibility of the brand promise.
The approach was very well received, with 91% of customers saying they would recommend Charter to others following the brand launch.
