Advanced handling
Advanced Handling is a British company specialising in industrial lifting equipment. It was seeking an established branding agency to create a new business-facing brand with a corresponding WordPress website.

This new proposition needed careful positioning to fit within the existing brand architecture. It was important to articulate how different product ranges met various trade needs.
Elevation website mock-ups

Our Solutions

Hosting a branding workshop, we dug into the business to understand the audiences and sales channels. This helped us create an overarching brand proposition, key messages and brand narrative for the new group of products – with the name Elevation. We now had a clear story to tell about the brand and its role, both in the marketplace and within Advanced Handling’s portfolio.
 
We ran a website workshop to define user stories and user flows to ensure a good user experience. The Elevation website was designed and built in WordPress with impactful headings, a strong and clear brand and product offering plus a streamlined, easy to follow UX.

Elevation Art board, creative design

Result

The site presents a professional image and delivers clear product hierarchy – alongside a strong sense of quality and expertise.

Website mock ups
Closing Quotes

We worked with Speed to design and develop our new International brand; its logo, overall image, values, guidelines and website. Through brand workshops and briefing meetings, Speed took time to truly understand what we wanted to achieve, our market and our target audience. The end results could not have represented our concepts any better! Speed’s passion for their industry is infectious and reflected in everything they do.

Deborah Leslie

Marketing Manager