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Advanced Handling is a British company specialising in industrial lifting equipment. It was seeking an established branding agency to create a new business-facing brand with a corresponding WordPress website.
This new proposition needed careful positioning to fit within the existing brand architecture. It was important to articulate how different product ranges met various trade needs.
Hosting a branding workshop, we dug into the business to understand the audiences and sales channels. This helped us create an overarching brand proposition, key messages and brand narrative for the new group of products – with the name Elevation. We now had a clear story to tell about the brand and its role, both in the marketplace and within Advanced Handling’s portfolio.
We ran a website workshop to define user stories and user flows to ensure a good user experience. The Elevation website was designed and built in WordPress with impactful headings, a strong and clear brand and product offering plus a streamlined, easy to follow UX.
The site presents a professional image and delivers clear product hierarchy – alongside a strong sense of quality and expertise.
