A launch campaign with BITE
Our Solution
We presented the client with a choice of creative conceptual approaches applying the bright, fun imagery from the product packaging to support brand recognition. The client’s favoured approach used ‘roarr-some’ dinosaur jokes and puns to really engage with the target audience.
Social activity included a range of animated posts to bring the campaign to life, a competition to encourage parents to spread the word about this fun new product, as well product leaflets and in store merchandise.
Social activity included a range of animated posts to bring the campaign to life, a competition to encourage parents to spread the word about this fun new product, as well product leaflets and in store merchandise.
Result
The launch was a great success with significant engagement across the brand’s social platforms and a great customer experience. Dino Eggs are now stocked in Tesco, Morrisons and Waitrose.
