Coloplast Peristeen
“Making life easier for people with intimate healthcare needs.”
Coloplast is a Danish multinational that develops, manufactures and markets medical devices and services for ‘intimate’ healthcare – such as ostomy, urology, continence and wound care. In the UK, Coloplast has worked with Speed for many years.
A new product, Peristeen Light, was launched in July 2024 as an effective remedy to ease bowel issues. Coloplast approached us to devise a campaign to raise awareness of the product and its many benefits.
There were two distinct audiences – firstly, consumers who are finding that their current approach isn’t working and are unaware of Peristeen Light as a simple, drug-free alternative.
The second audience was GPs, who stand to potentially benefit from solving people’s recurring issues with constipation, delivering better outcomes and reducing their need for repeat appointments.
We brought the concept to life via social media posts and video. We’re looking forward to reviewing the impact of the campaign in terms of product awareness and take-up.
We developed three campaign concepts for consideration, each featuring a central proposition and key messaging.
With the main channels to include social media posts and videos, the priority was to make it very clear, very quickly, what Peristeen Light is for and how it can help.
Having explored a variety of directions, the client’s chosen approach was a simple headline of ‘Struggling with your bowels? Take the bowel check today.’
Consumers are directed to a short checklist to assess their suitability for the product, and if suitable, advised to contact their GP for a prescription.
The GP campaign is currently under review, pending the results of the consumer activity.
We understood that clarity was critical. The chosen approach avoided euphemisms and instead used plain, empathetic language to create an immediate connection with people who may be silently struggling.
By pairing this straightforward messaging with a practical call to action, the bowel check, we created a frictionless entry point into what can be a difficult or sensitive topic.
The campaign’s simplicity was its strength. It balanced clinical accuracy with human insight, making it easier for consumers to identify a potential solution and take the next step with confidence.
