BSH Recycling
“Providing reliable and cost effective skip hire to both domestic and commercial sectors.”
BSH Recycling is a well-known business in East Anglia, particularly for its skip hire services. The business has branches in Peterborough and Bourne and owns a large fleet of specialist vehicles.
The client’s current website had become dated, and they had minimal control over functionality or content, because everything was locked down to their previous website provider.
BSH Recycling wanted a new site that they could update easily with new content and features. It needed an easy-to-use e-commerce solution for skip and grab hire, that would reflect complex pricing and delivery options with a simple updating process.
Achieving good search engine ranking was also vital. Skip hire is a very competitive market and few users go beyond the first page of Google listings.
Following a workshop to fully understand the client’s requirements, Speed created a modern, feature rich website that fully met their needs. The site was built in WordPress with a WooCommerce platform that integrated with BSH’s Opayo finance system.
For search engine optimisation, we ran a full scoping review to build SEO into the framework of the site. We made sure that key search terms were included in the site’s content and, where relevant, we created individual landing pages for key geographical locations.
The new website launched in July 2022. Search engine rankings are continuing to improve and the skip booking journey is popular with clients.
Speed continues to work closely with BSH to add new content and features that will keep the site at the top of Google rankings.
Following a workshop to fully understand BSH’s requirements, Speed designed and built a modern, feature-rich website that met all of the client’s goals. The site was developed in WordPress with e-commerce functionality integrated with BSH’s Opayo finance system.
For search engine optimisation, we carried out a detailed scoping review to ensure SEO was built into the very framework of the site. We carefully identified and included key search terms in the site’s content and created targeted landing pages for important geographical locations to improve local visibility.
On launch, the new website immediately provided a streamlined booking journey that has proven popular with clients. Search engine rankings have continued to improve, driving ongoing growth. Speed remains a close partner, regularly adding new content and features to help BSH maintain its position at the top of search results.
Our approach combined careful research with methodical planning. Rather than rushing into design or development, we invested time up front to fully understand the client’s objectives, user needs, and technical requirements.
This deep discovery phase shaped every element of the project. The integration with Opayo ensured secure, user-friendly payments, while the WooCommerce platform delivered flexibility to grow and adapt over time. SEO was not an afterthought but a core part of the build, with content and structure optimised to deliver strong, sustainable rankings.
The project ran smoothly and on schedule thanks to thorough investigation, detailed planning, and rigorous project management. This fine-tuned process is at the heart of our approach, ensuring that the finished site not only met expectations but continues to deliver results by improving search visibility, enhancing user experience, and supporting BSH’s business growth.
