Speed Agency and our Financial Services strategic marketing partner, Bakehouse Communications are proud to have delivered the rebrand for Holloway Friendly.

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Getting started

Holloway Friendly is a long-standing and trusted income protection specialist. Its traditional positioning was beginning to cause a loss of market share, and the company was seeking to reinvent itself to capture consumer attention.

Building momentum

Following extensive strategic exploration, Speed Agency articulated Holloway Friendly’s ‘why’ and it was agreed that Holloway’s new positioning would establish it as a ‘considered disruptor’. We developed a new brand identity within the concept of ‘Keeping Life Colourful’.

This was enhanced with a refreshed tone of voice and content strategy across all materials including the Holloway website, explainer video and all sales and marketing literature.

Staying ahead

The new approach is already driving a sales uplift. Georgia d’Esterre, Head of Marketing for Holloway Friendly said:

“Our old designs were good but we needed to better represent our members. We hope this new modern brand will resonate with everyone and get across that we are here for members whenever they need us.” Press Release


Read more about the rebrand unveil here.

Speed are a dream to work with and their creative design and execution is second to none. They listen to what you’re trying to achieve, take direction well and then always deliver concepts and designs which exceed anything you were expecting. Their account management is superb we feel like their only client not just a company on a long client roster. They are part of our team and not just an agency.

Georgia d'Esterre, Head of Marketing, Holloway Friendly