WIL Group is a global network of specialists in recruiting interim professionals. Having identified partners in key markets worldwide, the WIL Group needed a name, a brand strategy, a website and promotional collateral that would stand out and make the right impression.
Taking a strategic approach, we explored what the WIL Group stood for and what made it different. It was clear that the branding needed to give a professional, credible and corporate feel, to bring to life the group’s expertise in seeking out top level leaders at short notice. The WIL Group’s unique differentiator is its vast talent pool and total understanding of the transformational challenges facing businesses in every market.
Having created a well-received brand for the new group, we set to work in creating a credible and SEO driven website to create the right impression for WIL Group’s clients and candidates.
We applied the branding to the group’s corporate presentations and brochures, presenting the WIL Group at the forefront of transition and change management, global business needs and successful partnerships.
Having worked in partnership with the WIL Group for over 8 years, we recently collaborated on a brand and website refresh, delivering content rich campaigns and social outreach to promote brand awareness and interest.