The client was a new financial services company, created to support clients of an established accountancy firm. It needed to create a reassuring, trustworthy brand for new and existing customers.
We ran an in-depth strategic brand workshop to get to the heart of the company’s approach and offer. We discovered that the culture was hard-working and highly successful at cultivating clients’ funds.
Our creative direction and brand positioning built on this proactive ‘worker bee’ offering, by embracing a beehive and honeycomb effect – with subtle hexagonal assets applied to the brand logo.
We carried out a website workshop to understand user stories and user flows designing and building a WordPress website to encourage lead generation.
Storyboarding, designing and animating a series of videos was an important channel. These communicate products and services in an easy to understand format, tailored for various different life stages.
The client was delighted with the resulting brand identity, which created a professional image that was both welcoming and creative.
The new look and feel was applied across the company’s website, printed materials and all customer-facing documents, creating a cohesive, high quality experience for customers.