Pioneer Foods’ Fruit Bowl brand manufactures healthy snacks for children. The team was launching a new product: Dino Eggs. These yogurt-covered raisins needed fun and engaging messaging to support the launch, particularly on social media. The strategic aim was to capture the attention of parents of primary school children.
We presented the client with a choice of creative conceptual approaches applying the bright, fun imagery from the product packaging to support brand recognition. The client’s favoured approach used ‘roarr-some’ dinosaur jokes and puns to really engage with the target audience.
Social activity included a range of animated posts to bring the campaign to life, a competition to encourage parents to spread the word about this fun new product, as well product leaflets and in store merchandise.
The launch was a great success with significant engagement across the brand’s social platforms and a great customer experience. Dino Eggs are now stocked in Tesco, Morrisons and Waitrose.