Working with a longstanding financial marketing partner, we hosted workshops with stakeholders from the organisation to explore what made Holloway Friendly unique in its market.
The workshops set a clear direction for the brand and creative approach – to play on Holloway’s role as a pioneer, and how its products help clients get on with their lives, even when the unexpected happens.
The overarching brand proposition of ‘keeping life colourful’ delivers on the fact that through its products and services, Holloway keeps life on track. This inspired an eye-catching multi-coloured brand identity and logo with a fresh, bright website redesign.
The new branding was then applied to a wide range of internal and external collateral for total consistency.