energetik is a community energy network for Enfield, built around a series of energy centres that provide sustainable, low carbon heat and hot water to 30,000 local homes. The first homes to be connected were new-build houses, and energetik is now extending heat networks into social housing.
Speed won a tender to work with energetik who needed support explaining its work to a range of audiences with different needs. They needed strategic advice on how to engage online with residents, landlords, developers, business owners and sustainability professionals.
The first step was to work with energetik to thoroughly map out the various stakeholders and their priorities, so that we could create a highly functional website with a clear user journey for every visitor.
This exercise was integral to how Speed then built a great-looking interactive and multilingual WordPress website to bring energetik to life. Interactive maps showcase the energy network, explaining how each energy centre connects to local homes and how they will extend their reach in coming years.
Different types of visitors are guided to dedicated sections of content so that they can quickly find what they need. We kept UX/UI design principles at the forefront of the design. Plenty of case study videos make it easy to understand the benefits to residents and the wider area.
As we developed the brand across the website, we also applied it to a range of off line printed collateral requirements to present a consistent image to a wide ranging group of audiences.
It was clear from the start that this site needed to be built in a way that it could be easily updated as well as be flexible to allow growth and changes of direction which meant it was vital that Speed took the time to understand energetik’s long term plans.
The site launched in 2016 and Speed has continued to extend and improve it as the project evolves. The most recent addition was a new ‘retrofit’ section.