Our client was seeking to enter the boiler replacement market providing customers with a swift buying journey and boiler installations within 24 hours of purchase.
Creating a dynamic and highly functional website was integral to BBright’s success. Customers needed a quick and easy to understand buying journey to select the most appropriate boiler model, pay for it (with finance as an option) and book the installation.
Creating a dynamic and highly functional website was integral to BBright’s success. Customers needed a quick and easy to understand buying journey to select the most appropriate boiler model, pay for it (with finance as an option) and book the installation.
Our Solutions
Our UX team created an intuitive user journey, making it easy for the customer to identify the right boiler for their home at a suitable price and providing information to support decisions at the right stage of the buying journey. We worked closely with the client to explore high impact eye-catching web designs to create distinction from competitors.
Built in WordPress with WooCommerce and API Omni Finance integrations. Following the launch of the website, we created a bespoke app so client could share booking information with its team of engineers. The app also invited potential engineers to research the company and sign up for work.
Result
After an initial soft launch, BBright initiated a marketing campaign to drive traffic to the site. This successfully generated high volumes of traffic and an excellent conversion rate. Speed continues to work with the client to constantly develop the site, app and back-office administration.
Having just started our heating company, we were looking for someone to create our website. Speed came highly recommended by one of our business partners, and after getting various quotes and meetings with other companies, we have decided to go with them. We started with the website, then we moved on to software development, they have built our Bbright app that can be found in both the App store and Google Play. The app communicates with our website and now we are building a more advanced UI to bridge the gap, to make it more user friendly. What a journey this has been and I can’t see an end in sight: we keep growing and we keep evolving. Speed has always been there to help and guide us and we are getting close to 1 year of fruitful partnership.
Andrei Ungurianu
Operations Director