Our client was seeking to enter the boiler replacement market providing customers with a swift buying journey and boiler installations within 24 hours of purchase.
Creating a dynamic and highly functional website was integral to BBright’s success. Customers needed a quick and easy to understand buying journey to select the most appropriate boiler model, pay for it (with finance as an option) and book the installation.
Our UX team created an intuitive user journey, making it easy for the customer to identify the right boiler for their home at a suitable price and providing information to support decisions at the right stage of the buying journey. We worked closely with the client to explore high impact eye-catching web designs to create distinction from competitors.
Built in WordPress with WooCommerce and API Omni Finance integrations. Following the launch of the website, we created a bespoke app so client could share booking information with its team of engineers. The app also invited potential engineers to research the company and sign up for work.
After an initial soft launch, BBright initiated a marketing campaign to drive traffic to the site. This successfully generated high volumes of traffic and an excellent conversion rate. Speed continues to work with the client to constantly develop the site, app and back-office administration.