Addison Lee were relocating their back office from London to Peterborough, and needed a recruitment campaign to fill new posts.
With challenging timescales, we got to work speedily to develop an integrated campaign that delivered on their business needs.
Creating a standout design to resonate with 18 – 25 year olds we went bold with the Addison Lee yellow brand colour. The campaign came together under the proposition “your journey starts here” – a nod to the client’s line of work as well as the career opportunities being promoted.
We then applied our design, building an integrated campaign with tactics for Facebook and Spotify ads, 48 sheet posters, plus a dedicated microsite for applicants to register their interest and upload CVs.
A series of testimonial videos helped bring the Addison Lee corporate culture to life, with bespoke props articulating the campaign messages in a vibrant way.
This was a truly integrated campaign which spanned multiple channels, getting the message to the right audience at the right time to create awareness and engagement.
The campaign generated 225 pre-registrations for the available roles in record time. What’s more, the quality of the applicants was excellent. Having spent time designing “killer questions” to help the candidates discern if the roles were for them, we were all pleased with the result.