Creating a standout design to resonate with 18 – 25 year olds we went bold with the Addison Lee yellow brand colour. The campaign came together under the proposition “your journey starts here” – a nod to the client’s line of work as well as the career opportunities being promoted.
We then applied our design, building an integrated campaign with tactics for Facebook and Spotify ads, 48 sheet posters, plus a dedicated microsite for applicants to register their interest and upload CVs.
A series of testimonial videos helped bring the Addison Lee corporate culture to life, with bespoke props articulating the campaign messages in a vibrant way.
This was a truly integrated campaign which spanned multiple channels, getting the message to the right audience at the right time to create awareness and engagement.