Branding
Branding expertise is part of Speed’s DNA.
We love getting to grips with how a client wants to be perceived in their market and nailing their unique selling proposition.
Why branding is important is no secret. Your brand is the face you present to your customers. It needs to resonate with them, excite them and reassure them, while encapsulating your products and services.
Your brand identity also needs to evolve over time – no brand ever stands still.
Blending the strategic and the creative to tell your story
Crafting the perfect brand lies in immersing ourselves in each client’s company and products to unearth the stories behind. It’s a complex blend of history, company values, marketplace knowledge, personality, detailed product analysis, audience motivations and a vision for the future.
Successful branding creates an emotional connection between an organisation, its products and its target audience. It’s both an art and a science. And it’s far more than a logo. It’s your look, your personality, your tone of voice, the messages you share with your audience and how you communicate them.
We work with organisations in every sector, of every size and with a vast range of goals and objectives to get to the heart of their brand stories. Let us help you shape your brand and take you to a whole new level of connection.
Strategic brand workshops
We run immersive workshops at the outset of every branding project. No stone is left unturned when it comes to discovering your overall brand purpose, the narrative your brand should tell, the values you seek to embed in your service or product and the messages that people need to understand about you.
Workshops include marketplace and competitive analysis, audience insights, brand archetype and creative exercises.
Brand audits
The thing about branding is that it’s ever evolving. What worked last year might not be fit for purpose now. A brand audit is a detailed analysis of how your brand is performing against its goals.
How we do it will depend on your industry and customer, but in general it’s a blend of customer feedback, SEO and web analytics and competitive research that will inform your ongoing brand strategy.
Brand creation
In creating or refreshing your company or product brand, we’ll make sure there’s a clear and engaging story that ties everything together. Your brand narrative is the heart of that. It’s a summary of who you are, how you got here, what you stand for and what people can expect from you.
Crafting innovative and refreshing propositions that set you apart and establish a distinct market positioning is where we excel. Collaborating to shape the right supporting messages, we go on this journey together. Creative concepts will bring your identity to life – then brand image and brand guidelines will ensure consistent application.
Brand campaigns, innovative tactics
Once your brand is clear and confirmed, the fun really starts. It becomes the platform for everything we do together.
In creating innovative and engaging campaigns to achieve your short and long term objectives, whether it’s to gain brand recognition in your chosen market, education, boosting sales or launching a new product or service, we’ll present a variety of campaign concepts and innovative tactics to meet your goals.
