Once upon a time, good service just meant a polite email and a working website…  but not any more.

Today’s customers, clients and patients expect more. They want frictionless digital experiences that feel human and anticipate their needs. They want transparency, control and reassurance. And they want it instantly, via every touchpoint.

From healthcare to finance, manufacturing to retail, user expectations have escalated. What used to be a nice-to-have – like a personalised dashboard, live chat, self-service portal – is now the bare minimum.

Yet budgets are tight and risk appetites are low. So how can you invest in smarter, user-centred experiences when every penny counts?

The dangers of standing still

Many organisations know what good looks like – and they’re seeing it from their competitors. The problem is, they’re afraid to move.

Legacy systems, slow internal processes and siloed teams can make transformation seem risky or expensive. But doing nothing is the bigger gamble. Every clunky form, broken link and generic message chips away at trust and loyalty.

In healthcare, it could leave a patient feeling lost or anxious during their treatment journey.

In finance, a customer could abandon sign-up for a new product because the process is confusing. In manufacturing, global distributors might opt for other suppliers with smarter digital tools.

Personalisation isn’t about flashy tech — it’s about empathy, usability and design with your audience in mind.

The importance of user-centred design

User-centred design is about building digital experiences around real people. It starts with research: what your audience needs, what frustrates them, and how you can make their journeys simpler or smarter.

Then it’s designing with intention – structuring every button, form, or page to reduce effort and add clarity.

At Speed, we help clients bridge the gap from ambition to delivery. We design digital experiences that are:

• Transparent: about who you are and what users can expect.
• Personal: to different audiences, roles, or needs.
• Connected: seamlessly linking every part of your digital ecosystem, from apps to email sequences.

The result? Happier customers, more efficient teams and a brand experience that feels effortless.

Balancing risk with reward

Successful brands don’t chase every new digital trend – they make smart, human-centred investments. Start small, test, learn and iterate.

If your customer portal feels outdated, start with a UX audit. If your patients find your website overwhelming, simplify the hierarchy. If your digital comms are too generic, focus on data-driven personalisation.

Small, steady improvements build big confidence — both internally and externally.

Keeping up is fundamental – staying ahead is better

Whether you’re serving patients, customers, or partners, remember that people don’t just compare you with your competitors. They compare you to the best digital experiences they’ve ever had.

If you’re not keeping up, they’ll notice. If you are, they’ll stay. 

At Speed, we help brands use design thinking, digital tools and insight-led strategy to meet rising expectations. Let’s make sure your customer experience feels personal, seamless and unmistakably you.

Shipping delays. Spiralling costs. Disrupted routes. Supply chains are under unprecedented pressure, and the ripple effects are being felt across every sector – from manufacturing and retail to medical and financial services.

In the wake of Brexit, many UK businesses have struggled with more paperwork, more red tape and how to compete on the global stage. But that’s only one part of the story. 

Geopolitical tension, rising energy prices and climate disruption are reshaping the way goods move around the world. Traditional shipping routes are being abandoned in favour of safer, longer alternatives – adding time, cost, and uncertainty at every link in the chain. 

It’s no wonder operations teams are feeling the strain – and this is something we’re hearing from our manufacturing clients across the board.

But where supply chains are breaking down, digital tools are stepping up. With the right tech, businesses can achieve logistics leadership.

Turning data into decisions

At the heart of every supply chain is a huge volume of data. What’s being moved, how it’s moving, where it’s stuck, when it’s due – and what it’s costing. But in many businesses, this information lives in silos, spreadsheets, or legacy systems that don’t talk to one another.

This is where digital transformation comes in. Smarter supply chains start with connected platforms, that keep data in a central place and present it to the right people when they need it. That means faster decisions, earlier interventions, and fewer missed opportunities.

Linking up systems lets teams track everything in one place – from demand to warehouse stock levels, shipping schedules and order fulfilment. Add in real-time alerts, and you’ve suddenly got a proactive, agile operation instead of a reactive one.

Automation where it matters

Manual processes slow things down – so let digital tools pick up the slack. Automating customs documentation, generating product labels, or integrating third-party logistics (3PL) systems are just a few ways to make supply chains faster and more resilient.

It doesn’t just apply to enterprise giants. Increasingly, cloud-based tools are making it easier for mid-sized businesses to plug into efficiencies that were once out of reach.

It’s about knowing what to automate – and when. That’s where strategy and design thinking come in. At Speed, we work with logistics teams to map their real-world workflows and uncover where friction lives. Then we design smarter solutions to eliminate it.

Forecasting in a volatile world

Even the most efficient supply chain can be blindsided by the unexpected. That’s why prediction and scenario planning are becoming mission-critical.

AI-driven tools can analyse historic trends, supplier behaviour and geopolitical risks to help  you test different situations. What happens if a key route closes? What if demand spikes? What if lead times double? Modelling the possibilities – and planning around them – helps you stay ahead of uncertainty.

AI can help optimise routes in real time, identify cost-saving opportunities and even recommend new suppliers based on risk and performance.

Building customer confidence

Supply chain disruption doesn’t just hit internal operations – it also damages customer trust. Late deliveries, stockouts and poor communication have real commercial consequences.

Smarter digital tools help safeguard reputation by giving customers more visibility and clear updates. A self-serve portal, automated notifications or live order tracking all helps maintain confidence – even when things don’t go perfectly.

When customers are informed, they feel in control. That can keep them loyal, even in uncertain times.

Smart supply chains, built for what’s next

There’s no single fix for a fractured supply chain, but there are smarter ways to respond. Data strategy, system integration and user-first design help businesses drive clarity – and outperform the competition.

At Speed, we help organisations take control of their supply chains with creative digital thinking and robust technical execution. Whether it’s building the tools your team needs or redesigning the workflows that slow you down, we’re here to help you move faster, with confidence.

Let’s make your supply chain a strength, not a stress. Get in touch today.

AI is no longer the stuff of prediction and futuregazing. It’s here, it’s real, and it’s already reshaping industries – whether it’s maintenance prediction in engineering, diagnostics in healthcare or fraud detection in financial services.

The prime minister is talking about it, investors are asking about it, customers are expecting it and competitors are claiming it. Unsurprisingly, businesses are now feeling the pressure to ‘do something with AI.’ 

But successful AI transformation isn’t just about plugging in a chatbot or putting your employees on a webinar. It demands solid groundwork – and the reality is, most organisations aren’t quite ready.

You can’t build brilliance on unsteady foundations

Before you deploy any AI solution, you need to ask some key questions:

• Is your data clean, structured and accessible?
• Can your current systems integrate with new technologies?
• Do your people understand how to use AI responsibly?
• Are your security and privacy policies ready for this new direction?
• Have you considered the ethical implications of automation?
  

The answer to some of these is bound to be ‘not yet’ – and you’re not alone. But now’s the time to act.

Embracing AI isn’t a sprint, it’s a transformation. It starts with strong digital infrastructure, smart governance and a strategy that balances innovation with real-world application.

The pressure to innovate, fast

Across regulated, data-rich industries like healthcare, finance and manufacturing, digital transformation isn’t just about staying competitive. It’s about keeping pace with shifting customer needs, reducing operational costs and staying compliant within fast-evolving regulation.

AI offers huge potential in all those areas – but it also raises some biq questions.

• How do you move quickly without compromising compliance?
• How do you train AI without compromising data privacy?
• How do you plug in new tools without breaking your legacy architecture?
  

The answer lies in strategic transformation, not just tech adoption… and that’s where we come in.

Our approach: Tech with purpose

Here at Speed, we help businesses progress from ambition to application. We combine creative problem-solving with technical know-how, so your AI transformation is not just exciting but do-able.

Here’s what we focus on:

1. Digital foundations

AI runs on data. So before anything else, we make sure your systems are capable of gathering high-quality, structured data, centralising and securing it, and integrating with new platforms.  We can then automate some basic tasks and make sure there’s a clear audit trail.
It’s not the glamorous end – but it’s what makes AI work.

2. Governance and responsibility

From GDPR to to AI-specific regulations, staying compliant isn’t optional. We help our clients navigate the complexity by helping with AI usage policies, mapping data flows and risks and making sure everyone understands how it all works together.

3. People, training and trust

AI won’t replace your team. But teams that know how to use AI effectively will outperform those that don’t. We help clients with internal comms, learning tools and change programmes to build trust in AI systems and upskill teams 

Start smart

You don’t need to solve everything at once. In fact, some of the most successful AI transformations start small—with a pilot project, a prototype, a new dashboard or a smarter workflow.

We help our clients find those starting points: high-impact, low-barrier opportunities to build momentum. Then we scale from there, aligning with your commercial strategy and business goals.

We’ll bring in ideas you haven’t considered. Whether it’s turning data into a customer service asset, or turning manual flows into automated ones, we’ll find new advantages for you.

It’s not just about AI

AI is just one piece of the puzzle. Getting ahead means having systems that talk to each other, data that works and a culture that’s open to change.

If that sounds like your business, but you’re not sure where to start, let’s talk.

In the ever-evolving digital world, user interfaces (UI) and user experiences (UX) play a pivotal role in shaping the success of digital products. We understand that a seamless blend of UI and UX design is vital for user engagement and retention.

Here are some tips on how to elevate your website with the help of UX and UI:

1. Understanding UI and UX Design:

UI design revolves around the look and feel of a digital product. It’s the art of creating visually appealing layouts, selecting colour schemes, crafting intuitive navigation, and designing interactive elements that users directly interact with. On the other hand, UX design focuses on the overall experience users have while interacting with a product. It involves understanding user behaviour, conducting research, and crafting seamless, user-centric journeys that fulfil their needs and expectations.

2. The Synergy Between UI and UX:

UI and UX are not isolated concepts but interconnected components that create a holistic digital experience. A visually appealing UI might grab attention, but without a well-thought-out UX, users can quickly become frustrated and abandon the product. On the flip side, a flawless UX with an uninspiring UI might fail to captivate users, preventing them from fully engaging with the content or features.

3. Key Principles of Effective UI/UX Design:

• Design with your target audience in mind. Understand their preferences, pain points, and behaviours to tailor your design choices accordingly.
• Keep designs simple and straightforward.
• Maintain a consistent design language throughout your product. Consistency builds familiarity and helps users navigate effortlessly.
• Ensure your design is accessible to all users. Use proper contrast, alt text for images, and other accessibility features.
• Design layouts with a clear hierarchy that guides users through the most important elements first. Prioritise content based on user needs.
• Regularly test your designs with real users to identify pain points and areas for improvement. Iterative testing leads to a more refined user experience.
• With mobile devices dominating digital usage, ensure your designs are responsive and work seamlessly across various screen sizes.

By combining artistic UI elements with user centric UX strategies, you can create seamless, visually captivating, and intuitive interfaces that drive engagement and leave lasting impressions.

Contact us today to embark on a journey towards delivering exceptional digital experiences that stand out in today’s competitive landscape.

In today’s fast-paced digital landscape, where users demand instant gratification and search engines favour high-performing websites, optimising your website’s performance has become a critical factor for success. As an agency, we understand the importance of delivering seamless user experiences while achieving your business goals.

Here are some invaluable tips and techniques to help your website thrive in the competitive online realm:

1. Prioritise Page Speed:

Page speed isn’t just a crucial metric for user satisfaction; it also impacts your website’s search engine ranking. Slow-loading pages lead to higher bounce rates and lower conversion rates. Compress images, minify CSS and JavaScript files, and leverage browser caching to significantly improve loading times.

2. Optimise Images:

Images are often the heaviest elements on a webpage. Use the right image formats (JPEG for photographs, PNG for graphics) and employ image compression tools to strike a balance between quality and file size. Consider using responsive images to ensure the appropriate image size is delivered to different devices.

3. Streamline Code and Scripts:

Clean, well-organised code not only makes your website more maintainable but also improves performance. Remove unnecessary characters, comments, and whitespace from your code. Implement asynchronous loading for scripts whenever possible to prevent blocking page rendering.

4. Embrace Mobile-First Design:

With mobile devices driving a significant portion of web traffic, adopting a mobile-first design approach is essential. Design your website to be responsive and mobile-friendly from the ground up. This approach ensures that your site performs well on a variety of screen sizes and devices.

5. Content Delivery Strategy:

Consider the order in which your content loads. Critical content, such as text and primary images, should load first, allowing users to start engaging with your website quickly. Non-essential content can load later, enhancing the perceived speed of your site.

6. Regular Updates and Maintenance:

Websites are dynamic entities, and their performance can degrade over time due to software updates, changes in content, and increased traffic. Regularly update your CMS, plugins, and themes to ensure optimal performance. Remove or replace outdated elements that might be dragging down your site’s speed.

In the digital age, a well-optimised website is your digital storefront – the first point of contact for potential customers. By implementing these tips and techniques, you’ll not only provide exceptional user experiences but also enhance your website’s search engine visibility and overall success.

Contact us today to elevate your online presence.

In a world where the fear of judgment and rejection lurks in the back of our minds, “authenticity” has become a buzzword in the digital space and a powerful driving force behind successful branding. As the popular saying goes, “your vibe attracts your tribe,” suggesting that being true to yourself can lead to meaningful connections with like-minded individuals. The ultimate aim of any brand strategy is to humanise the business, but what exactly does that entail? In this article, we will explore the misconceptions surrounding authenticity and uncover approaches that corporate businesses can adopt to create a stronger connection with consumers and aspire to a greater missions

The illusion of perfection

The pursuit of perfection is a never-ending and exhausting journey. It’s a totally subjective concept which sees many corporate brands chasing trends and consumer preferences to keep up with the shifting landscape. This is where we see that the pressure to maintain an ideal image becomes a liability rather than an asset.

Consumers no longer buy into the notion of perfection and are subconsciously waiting for the opportunity to debunk the illusion. A lack of consistency and care in execution ultimately creates a lack of trust with the consumer.

If trust is not established through a transparent mission, consumers will inevitability question the brand’s claims and seek companies that offer a genuine commitment to providing the best possible customer experience.

Do you know how to measure how your consumers are experiencing your brand and are you able to identify areas for improvement?

Aligning your mission with greater impact

As we’ve discussed, an authentic brand transcends monetary exchange. Instead, a brand’s mission should encompass a more profound impact, inviting consumers to embark on a meaningful journey rather than just reaching a destination.

This shift in corporate mindset requires introspection and reconnecting with the true objectives the brand aims to achieve. Ultimately, it’s about reconnecting with the core purpose of the brand’s existence. An authentic brand mission serves as a guiding compass, offering direction, focus, and unity.

When a brand remains steadfast to its mission, it fosters a genuine connection with its audience, inviting them to actively participate in the brand’s larger purpose. In essence, a well-defined and purposeful brand mission forms the bedrock of authenticity and for companies to stay true to their mission, this strengthens the bond with its audience by cultivating a lasting sense of meaning and loyalty.

Do you have the tools in place to reevaluate your mission to connect with a impactful journey rather than a consumers destination?

Connecting through shared values

Our spending habits say a lot about who we are, whether it’s choosing free-range eggs at the supermarket, splurging on an all-inclusive holiday to Ibiza, or investing in a pair of vintage Dr. Martens. Money isn’t just a means of exchange; it’s a way to express ourselves. When we decide where to spend our money, we seek more than just a product or service – we look for a deeper meaning and a sense of identity, with the ultimate desire to connect to a community that supports those values.

As brands strive for authenticity, marketing has experienced a significant shift with the emergence of personal brands. These individuals fearlessly share their lives, vulnerabilities, and passions, gaining devoted followings along the way. Corporate brands can take valuable cues from their approach.

By showcasing their true selves, companies can nurture intimacy and relatability with their audiences, placing community-building above mere product promotion. This entails being open about their values, beliefs, and even imperfections, allowing for a deeper connection with their customers, who can relate to and resonate with genuine human experiences.

Are your company values aligned with your customers values and how does your team, from top management to front-line employees embody these values?

Branding expertise is part of Speed’s DNA. Reach out to us now to get started.

Artificial Intelligence (AI) has been making remarkable advancements across various industries, and video production is no exception. In recent years, AI has had a transformative impact on the way videos are created, edited, and analysed. From automated video editing to content generation and intelligent analytics, AI is reshaping the landscape of video production. In this article, we will explore the significant possibilities AI brings to content creators and consumers, while also acknowledging the need for balanced discussions and regulations in this evolving field. 

• Content Generation: AI is empowering content creators by automating parts of the creative process. Generative AI models can assist in producing scripts, storyboards, and even entire scenes based on predefined parameters or input data. This capability enables creators to quickly generate ideas, explore different possibilities, and experiment with creative concepts. AI-generated content can serve as a starting point for human refinement, offering a blend of machine intelligence and human creativity. 
• Personalised Recommendations: AI algorithms play a crucial role in delivering personalised video recommendations to users. Platforms like YouTube, Netflix, and social media networks leverage AI to analyse user preferences, viewing history, and engagement patterns to curate personalised video playlists and suggestions. This enhances the user experience by providing relevant content tailored to individual tastes and interests. AI-driven recommendation systems also contribute to content discovery, helping lesser-known creators reach their target audiences. 
• Real-Time Video Analytics: AI-powered video analytics tools enable creators and marketers to gain valuable insights into audience behaviour and engagement. AI can analyse viewer interaction, attention spans, and click-through rates to optimise content and enhance user engagement. These real-time analytics help creators understand their audience better, make data-driven decisions, and tailor content to maximise its impact. 

It is important to note that while AI brings significant benefits to video production, there are also important considerations and discussions surrounding its implementation. As the technology advances and evolves, it is vital for industry professionals to engage in open conversations, address concerns, and work towards establishing ethical frameworks and regulations. This will foster an environment that maximises the potential of AI while safeguarding against any potential drawbacks. 

In conclusion, the integration of AI into video production is transforming the way content is created, edited, and consumed. From content generation to personalised recommendations and real-time analytics, AI is revolutionising the industry. As the technology progresses and discussions around its usage take place, it is important to strike a balance between innovation and regulation to ensure the responsible and beneficial deployment of AI in video production. By doing so, we can empower creators and deliver captivating experiences to audiences worldwide while also addressing any concerns and ethical considerations that arise along the way. 

In the ever-evolving landscape of digital media, video content continues to dominate as a powerful and engaging medium. As we venture into 2023, exciting video trends have emerged, capturing the attention of audiences, and pushing the boundaries of creativity. In this article, we will explore the hottest video trends that are reshaping the way we consume and interact with video content, from short-form videos to live streaming, interactive experiences, and beyond. 

• The Reign of Snappy Content: Short-form videos have witnessed a meteoric rise in popularity, led by platforms such as TikTok and Instagram Reels. In 2023, the trend of concise, attention-grabbing videos continues to dominate. Creators are honing their storytelling skills to capture the essence of their message within a limited timeframe, leveraging engaging visuals, captivating hooks, and quick edits to make an impact in just a few seconds. The rise of short-form videos highlights our changing consumption habits, where bite-sized content reigns supreme. 
• Live Streaming: Real-Time Connection and Engagement: Live streaming has become an integral part of the video landscape, enabling real-time connection and engagement between content creators and their audiences. Whether it’s live gaming sessions, Q&A sessions, behind-the-scenes glimpses, or virtual events, live streaming allows for authentic interactions and instant feedback. Viewers can participate through comments, likes, and real-time chat, fostering a sense of community and exclusivity. In 2023, live streaming is expected to continue its upward trajectory, transforming how we experience video content. 

• Embracing Mobile-First Consumption: As mobile devices become the primary medium for consuming video content, vertical video has gained traction. Vertical formats, optimized for mobile viewing, offer a seamless and immersive experience on smartphones and tablets. Social media platforms like Instagram, Snapchat, and TikTok have embraced vertical video, encouraging creators to produce content specifically tailored to the vertical aspect ratio. In 2023, vertical video will continue to dominate, catering to the habits and preferences of mobile-first audiences. 
• Authentic and Personalised Storytelling: In an era of authenticity, audiences are drawn to videos that convey real stories, emotions, and personal experiences. Creators are shifting towards a more genuine and relatable approach, sharing behind-the-scenes moments, personal journeys, and unfiltered narratives. This trend emphasizes the power of human connection and resonating with viewers on a deeper level. Authentic and personalized storytelling helps build trust, loyalty, and a sense of belonging within the audience. 

In 2023, video trends continue to shape the way we consume and engage with content. From short-form videos to live streaming, interactive experiences, and a focus on authenticity and social consciousness, these trends reflect the evolving preferences and habits of audiences. As technology advances and creativity flourishes, we can expect video content to continually evolve, offering innovative and immersive experiences that captivate and connect with audiences on a deeper level. 

In today’s digital landscape, video has become a powerful tool for brands to connect with their audiences and make a lasting impression. Whether it’s through storytelling, demonstrations, or visual appeal, video content can captivate viewers and convey messages in a way that text or images alone cannot. In this, we will explore the numerous benefits of using video to enhance your brand and provide practical tips on how to effectively leverage this dynamic medium. 

• Engaging Storytelling: Video allows brands to tell compelling stories that resonate with their target audience. By combining visuals, audio, and narrative elements, you can create a captivating storyline that evokes emotions, builds connections, and fosters brand loyalty. Whether it’s a brand origin story, customer testimonials, or behind-the-scenes glimpses, storytelling through video creates an immersive experience that leaves a lasting impact. 
• Demonstrating Products or Services: Video is an excellent medium for demonstrating the value and benefits of your products or services. By showcasing features, functionality, and use cases, you can effectively communicate how your offerings can solve customers’ problems or fulfil their needs. Whether it’s through product tutorials, demonstrations, or how-to videos, visualising your offerings in action builds credibility, increases understanding, and boosts customer confidence in your brand. 

• Building Authenticity and Trust: Video provides an opportunity to showcase the human side of your brand, fostering authenticity and building trust with your audience. By featuring real people from your team, sharing behind-the-scenes moments, or highlighting customer success stories, you create a sense of transparency and relatability. Authentic videos help humanise your brand, making it more approachable and trustworthy in the eyes of your audience. 
• Enhancing Social Media Presence: Video is a vital component of an effective social media strategy. Platforms like Instagram, Facebook, Twitter, LinkedIn and TikTok have prioritised video content, offering features and algorithms that favour video posts. By leveraging video on social media, you can increase engagement, reach a wider audience, and build a strong online presence.  
• Increasing Website Engagement: Including video on your website can significantly enhance user engagement and dwell time. A visually appealing and informative video on your homepage can grab visitors’ attention and deliver your brand message more effectively than static text or images. Videos embedded within blog posts or product pages can provide additional context, answer frequently asked questions, and encourage visitors to stay on your site longer. Engaging videos can also boost your search engine optimisation (SEO) efforts by increasing time spent on your website and reducing bounce rates. 

Incorporating video into your brand strategy is essential for success in today’s digital landscape. By harnessing the power of video, you can engage your audience, tell compelling stories, build trust, enhance social media presence, increase website engagement, and expand brand reach. Whether you’re a small business or a larger corporation, leveraging video content effectively can help your brand stand out, make meaningful connections, and achieve long-term success in a visually driven world. 

TikTok, the popular short-form video platform, has taken the world by storm, transforming the way we create, consume, and share video and animation content. With its unique blend of user-generated videos, viral challenges, and creative editing tools, TikTok has reshaped the landscape of digital media. In this article, we will explore the effects of TikTok on video and animation, examining its influence on content creation, storytelling techniques, and audience engagement.

• Content Creation: TikTok has modernised the process of content creation, allowing anyone with a smartphone to become a creator.

• Bite-Sized and Fast-Paced Content: TikTok’s format of short, snappy videos has influenced the way video and animation content is produced and consumed. The platform’s time constraints have prompted creators to condense their narratives and visuals into concise, attention-grabbing moments. This trend has led to the rise of micro storytelling, where videos convey engaging stories, emotions, or ideas within a few seconds. As a result, video and animation content has become more concise, focused, and optimised for quick consumption.
• Collaborative and Remix Culture: TikTok’s unique “duet” and “stitch” features have fostered a culture of collaboration and remixing within the video and animation community. Creators can respond to or build upon existing videos, leading to a chain of creative interpretations and adaptations. 
• Virality and Algorithmic Discovery: TikTok’s powerful algorithm plays a significant role in the success and exposure of video and animation content. The platform’s recommendation system analyses user preferences, engagement patterns, and behaviour to curate personalised content feeds. This algorithmic discovery has the potential to amplify the reach of video and animation creators, providing opportunities for their work to gain traction and go viral. As a result, TikTok has become a launchpad for talented animators and video creators, propelling them into the spotlight and garnering attention from wider audiences.
• Reimagining Storytelling Formats: TikTok’s short-form video format has prompted creators to find innovative ways to tell stories within a limited time frame. Animation techniques such as stop motion, motion graphics, and character-driven narratives have been adapted to fit the platform’s requirements. Creators experiment with visual hooks, unexpected transitions, and rapid storytelling techniques to capture the viewer’s attention and make an impact within seconds. This reimagining of storytelling formats has pushed the boundaries of video and animation creation, encouraging fresh approaches to narrative structure and visual storytelling.

TikTok has undeniably had a profound impact on the world of video and animation. It has democratised content creation, inspired new storytelling techniques, and facilitated collaboration and viral success.