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Coloplast Charter

The Client

Clinisupplies has specialised in bladder and bowel supplies for 20 years and was seeking to radically overhaul its strategy. The company realised that far too many products are designed around the healthcare professional, and not the person that ultimately uses them.

Now, Clinisupplies wanted to invest in new and innovative ideas that deliver comfort, discretion and confidence. Its focus is for no-one to miss out on life’s opportunities because of their health condition.

Client’s mission

“Transforming products and services to help people with continence challenges live more freely.”

The Brief

Clinisupplies appointed Speed to manage all aspects of its new strategic position, starting with a full rebrand. It needed a new identity, informed by a fresh brand proposition and narrative. This needed to be underpinned by full brand guidelines and tone of voice principles, corporate templates and a new website.

The client went on to seek our support with the rollout of the strategy internally, the launch of a new product range and the development of a resource hub for its customers.

Result

We spent a lot of time working with Clinisupplies to explore and test its new direction, and quickly became a trusted partner in shaping and confirming the new strategy.

We devised the brand story, with the strapline ‘live more freely’ and created a new circular brand identity, giving a sense of wholeness being created by many different elements. Full brand guidelines then ensured consistency across all brand materials.

We created a brand animation, to bring the new proposition to life. This was rolled out to all employees to explain the new direction, using communications materials created by Speed including staff emails, presentations and signage.

A new website was designed and built by the Speed team, embracing advanced user experience principles to ensure that every visitor has the best possible online interactions with Clinisupplies.

The Tech

The site was built in WordPress, allowing for rapid development and simple backend management for the client to amend and update content. The result was a performant and scalable infrastructure. The custom build product importer / exporter function enabled the client to make bulk changes reducing content upload workflow and improving efficiencies. The site includes an extensive online product library.

Innovative product launch campaign

Innovative product launch campaign

We then advised and supported the launch of Livfria, a range of next-generation devices, with a campaign including proposition and key messaging development. Followed by the creation of a features and benefits video, an online product catalogue, consumer user guides, sales aids, leaflets and posters for healthcare professionals and social media content.

In spring 2024 we delivered the new Nightingale home delivery brand design and launch collateral and the same for Nightingale+, a tailored support service for customers with long term conditions, which includes a resource hub providing information and links to community support groups.

 

What we delivered

  • Strategic workshops
  • Logo concepts
  • Brand strategy and stories
  • Brand image
  • Brand guidelines
  • Tone of Voice
  • Website development
  • User experience (UX/UI)
  • Campaign launch materials
  • Communication support
  • Promotional materials
  • Ongoing website maintenance
  • Branded templates
  • Signage

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