Clinisupplies
The Client
Clinisupplies has specialised in bladder and bowel supplies for 20 years and was seeking to radically overhaul its strategy. The company realised that far too many products are designed around the healthcare professional, and not the person that ultimately uses them.
Now, Clinisupplies wanted to invest in new and innovative ideas that deliver comfort, discretion and confidence. Its focus is for no-one to miss out on life’s opportunities because of their health condition.
Client’s mission
“Transforming products and services to help people with continence challenges live more freely.”
The Brief
Clinisupplies appointed Speed to manage all aspects of its new strategic position, starting with a full rebrand. It needed a new identity, informed by a fresh brand proposition and narrative. This needed to be underpinned by full brand guidelines and tone of voice principles, corporate templates and a new website.
The client went on to seek our support with the rollout of the strategy internally, the launch of a new product range and the development of a resource hub for its customers.
Result
We spent a lot of time working with Clinisupplies to explore and test its new direction, and quickly became a trusted partner in shaping and confirming the new strategy.
We devised the brand story, with the strapline ‘live more freely’ and created a new circular brand identity, giving a sense of wholeness being created by many different elements. Full brand guidelines then ensured consistency across all brand materials.
We created a brand animation, to bring the new proposition to life. This was rolled out to all employees to explain the new direction, using communications materials created by Speed including staff emails, presentations and signage.
A new website was designed and built by the Speed team, embracing advanced user experience principles to ensure that every visitor has the best possible online interactions with Clinisupplies.
The Tech
The site was built in WordPress, allowing for rapid development and simple backend management for the client to amend and update content. The result was a performant and scalable infrastructure. The custom build product importer / exporter function enabled the client to make bulk changes reducing content upload workflow and improving efficiencies. The site includes an extensive online product library.
Innovative product launch campaign
Innovative product launch campaign
We then advised and supported the launch of Livfria, a range of next-generation devices, with a campaign including proposition and key messaging development. Followed by the creation of a features and benefits video, an online product catalogue, consumer user guides, sales aids, leaflets and posters for healthcare professionals and social media content.
In spring 2024 we delivered the new Nightingale home delivery brand design and launch collateral and the same for Nightingale+, a tailored support service for customers with long term conditions, which includes a resource hub providing information and links to community support groups.
What we delivered
- Strategic workshops
- Logo concepts
- Brand strategy and stories
- Brand image
- Brand guidelines
- Tone of Voice
- Website development
- User experience (UX/UI)
- Campaign launch materials
- Communication support
- Promotional materials
- Ongoing website maintenance
- Branded templates
- Signage
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Advanced Handling
Our Solutions
Hosting a branding workshop, we dug into the business to understand the audiences and sales channels. This helped us create an overarching brand proposition, key messages and brand narrative for the new group of products – with the name Elevation. We now had a clear story to tell about the brand and its role, both in the marketplace and within Advanced Handling’s portfolio.
We ran a website workshop to define user stories and user flows to ensure a good user experience. The Elevation website was designed and built in WordPress with impactful headings, a strong and clear brand and product offering plus a streamlined, easy to follow UX.
Result
The site presents a professional image and delivers clear product hierarchy – alongside a strong sense of quality and expertise.
We worked with Speed to design and develop our new International brand; its logo, overall image, values, guidelines and website. Through brand workshops and briefing meetings, Speed took time to truly understand what we wanted to achieve, our market and our target audience. The end results could not have represented our concepts any better! Speed’s passion for their industry is infectious and reflected in everything they do.
Marketing Manager
Bridge Farm Group
The Brief
The Result
We built a WordPress website to bring Bridge Farm’s brand to life, showcasing its vast, unique glasshouse, cutting edge technology and commitment to sustainability.
A close focus on user experience ensures that different audiences have a clear journey to follow, immediately locating the information they need.
OAL
Our Solution
Delving into the company, we conducted a brand audit, unpicking a complex customer offering and created a clear brand architecture, brand story and messages to shape the future of its communications.
By designing a set of product identities we enabled easier cross selling which in turn created a framework to get new innovations to market more quickly.
A new company WordPress website was designed and built to showcase OAL’s unique capabilities and in depth of expertise in their field.
Result
A clear visual story created a professional and sophisticated brand image that was easy to digest and understand.
Cummins
Our Solution
Our hard-hitting and innovative exhibition campaign warned purchasers of the risks and tackled counterfeiters head on.
Promoting an authentication process for their alternators, we highlighted the importance of fighting fraudsters.
Tactics included exhibition stand graphics and advertising campaigns with supporting brochures. We also produced an engaging video detailing the authentication process to promote the real facts.
Result
Tackling the issue reinforced Cummins Generator Technologies’ position as a leader in the field, increasing awareness of the brand and its rightful reputation.
Royal HaskoningDHV
Our Solution
Collaborating with client, we developed naming options and a vibrant supporting brand look and feels to project celebration and togetherness. We designed and built a full brand campaign to support the launch, including videos, social posts, intranet content and nomination collateral.
Result
The Unity awards received an excellent response rate, with lots of positive interest. Out of possible 450 entries, the following figures deemed the campaign a success.
107 – Total nominations received for the UK Unity Awards
34 – Team nominations across all 4 categories
56 – Individual nominations across all four categories
Speed thoroughly understood the brief and the kind of feel we wanted to create for the awards. Speed came up with the perfect name, Unity, and created high quality campaign collateral that suited us perfectly, even down to a giant ‘Oscar’ statue for the event itself! Our click to open rate was 80% on average – in the past, our top click to open rate in the UK has been 50%.
UK Marketing and Communications Manager for Royal HaskoningDHV
Linwood Crops
Our Solution
In close collaboration with the client we created a range of clear and high impact brand options for the Chef’s Taste range.
A key strategic focus was to use bold colours for each product type: blue for roasting potatoes, red for mashing and boiling, yellow for chips and green for multi-purpose. We made use of the latest printing technology to produce these bold colours on a range of packaging types.
By displaying each logo mocked up on the packaging, the client could clearly envisage the end product, making the brand selection process much simpler.
Result
Within just one month the packaging had been produced and was being rolling out to customers. We supported the launch with a creative social media campaign, bringing the Chef’s Taste brand to life with mouthwatering images that really engaged the customer.
As hospitality venues reopened as pandemic restrictions eased, the brand enjoyed a big surge in sales and repeat orders.
Newage
Our Solution
The key theme of the brand narrative is ‘a legacy of certainty, regenerated for today.’ which allowed us to tell the historical chapter and sell in the need for it today.
Result
We created a launch campaign using video and reveal tactics to create impact at a global exhibition. The resulting interest exceeded expectations. We continue to provide creative and design support to Cummins on a variety of projects and campaigns.
Pioneer Foods Dino Eggs
Our Solution
Social activity included a range of animated posts to bring the campaign to life, a competition to encourage parents to spread the word about this fun new product, as well product leaflets and in store merchandise.
Result
The launch was a great success with significant engagement across the brand’s social platforms and a great customer experience. Dino Eggs are now stocked in Tesco, Morrisons and Waitrose.
