We consulted with multiple stakeholders; city headteachers, principals and other key stakeholders at the local authority to devise the Teach Peterborough brand.
We developed user flows and made recommendations on how to improve the process for recruiter and candidate alike. Built in WordPress, the website had to be both visually engaging to sell Peterborough as a place to live, as well as being technically robust.
We included lots of features and facts about the City and hosted job advertising from schools across the region. Jobs are presented in a customisable search to make it easy for users to find appropriate roles. The application process was developed to be as slick and quick as possible to encourage users to complete it.
Our integrated launch campaign drove awareness of the site to teaching graduates and local schools. A series of videos and a motion graphic showcased Peterborough and education in the city.