Realising that the brand marketing had to work harder to support the sales function, Speed worked on integrated branding and marketing ideas to make life easier for the Coloplast sales force.

Read more

Successful voice.

Coloplast is a global company that develops products and services in ostomy care, urology and continence care, and wound and skin care. With a new head of customer marketing on board for Charter Healthcare, its new online prescription service, the company realised the need to develop a less clinical, more engaging, patient-friendly tone of voice. When Speed came in and developed the right message for the online space, it opened the door to a wider working relationship with Coloplast.

Supportive communications.

Coloplast had just launched a global product for healthcare professionals and carers Рpre-op packs. In a fiercely competitive marketplace, the company’s sales reps had historically tried to sell individual Coloplast products to doctors and nurses separately. Realising that the brand marketing had to work harder to support the sales function, Speed worked on an idea to make life easier for Coloplast sales reps Рby giving them the tools to sell Coloplast stoma care products as a whole range when they approach healthcare professionals.

Brand integration.

A toolkit with visual resources detailing the whole customer journey has helped to sell an integrated brand rather than individual products. As a result, Speed is now supporting all four divisions of Coloplast with a range of materials, including conference videos, HTML emails and B2B sales aids, Powerpoint presentations and branding brochures. A community-based blogging website for the Stoma Care division is based on a unifying story, helping to reposition perceptions around a difficult subject.

I have working with Speed for a number of years now on a variety of projects ranging from graphic design to the creation of opening videos sequences and animation for our National Sales Meetings. I have always found the staff great to work with, creative and very responsive to our needs and requirements.

Marketing Manager