Ashcourt Rowan briefed Speed to make the adjustment towards a more sober-looking brand identity that worked across the entire company.

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Honest appraisal.

With 15 branches in the UK, Investment management and financial planning company, Ashcourt Rowan, had been focusing on a retail approach, which had taken it away from its more traditional identity based upon financial imagery. The company now saw the opportunity to reposition itself as a more engaging company.

Back to the future.

Realising that it had useful brand credentials that it had discarded, Ashcourt Rowan briefed Speed to make this re-adjustment towards a more sober-looking brand identity that worked across the entire company and all 15 branches.

New motivation.

With an identity that actually fitted the brand, we helped the company roll out the brand across brochures, emails, prospectuses and events.