Addison Lee
Creating new career journeys in Cambridgeshire
Private hire firm Addison Lee were opening a new customer service centre in Peterborough, creating 250 new jobs.
Working in partnership with PR experts Athene Communications, we created the campaign “your journey starts here”.
An eye-catching teaser campaign gained people’s attention through Facebook and Spotify advertising. We built a dedicated microsite with a simple layout, brand colours and bold imagery for applicants to register their interest.
An important part of the mix was a series of testimonial videos to bring the Addison Lee culture to life, as well as an advertising campaign in Queensgate Shopping Centre.
The approach was highly successful in generating excitement across the Peterborough area and Addison Lee saw high numbers of quality, job applications in a short space of time.