Underestimating potential: The Ring doorbell

The Ring Doorbell is huge – we love that we can see and speak to visitors at the door via a mobile app. But this genius idea was totally overlooked by the US version of Dragon’s Den in 2013.

Inventor Jamie Siminoff asked the ‘Sharks’ to back his company. They turned him down. In 2018 he sold Ring to Amazon for $1 billion. Proof that you should never give up!

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