Email Marketing with SPEED MAIL

23/05/11

Email marketing is a superb way to either introduce your brand to a prospect, or regularly stay in touch with prospects and clients alike.

The reason it’s become so popular is its low cost per lead versus other direct marketing…However in today’s environment people are often simply deleting unsolicited or even signed-up-to newsletters before they’ve even opened them – they are too busy, or the eshot hasn’t immediately grabbed their attention in the subject line… I’m sure you do it, we know we do… we callously trash emails throughout the day and quickly mark as spam or unsubscribe if we’re not interested… so it’s important your venture into e-marketing is well planned and copy well written and design eye catching and works correctly in the main email platforms like Outlook.

There’s a lot to get right…

Speed can help you every step of the way… we can formulate an e-comms strategy and then implement it effectively…including action orientated copy writing, design/build of your e-campaigns and then send, report and act on the results.

Or, if you want to write and manage your own campaigns we can design and build your e-template and through our bespoke system SPEED MAIL you can do it all and manage the results yourself!…its extremely cost effective and it’s an incredibly powerful tool.

A bit about Speed Mail…

Create campaign

Create your email campaign with our easy to use Authoring tools. We design and create your very own bespoke branded e-template(s) to cater for your specific campaign (newsletter, product launch, etc). You then simply add your content and imagery accordingly.

Subscriber management

We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, or need to get your hands dirty with segmenting and personalisation, we’ve got you covered. Our system will allow you to add email lists from your Excel files and it will automatically detect any duplicates and delete accordingly or point out any misspelt emails – ensuring your lists are always clean and correct.

Reporting and analytics

Great looking reports that let you measure the effectiveness of every campaign you send. Watch in real time as people open your email and click on your links. You can see exactly what they are doing, where they’re clicking… so if you have a good sales team they can take action accordingly.

David Dews

Written by David Dews

Creative Managing Director