Coloplast Charter, the delivery and specialist support service needed to communicate its brand offering and product benefits more clearly to patients and healthcare professionals.
Our Solution
Following a workshop to understand research into the audiences, Speed created brand concepts tailored to each audience. The new approach centred on real people: customers and health professionals shining a spotlight on what Charter does best.
New photography was art directed to bring the concept to life and build on the credibility of the brand promise.
Result
The approach was very well received, with 91% of customers saying they would recommend Charter to others following the brand launch.
“Working with Speed is like an extension of the marketing team. The creativity and fresh thinking, supported by a practical ‘can-do’ approach, means campaigns not only look good and impactful, but also get delivered in plenty of time. Together, we achieve what we set out to do – and more!”
Karla Sloggett
Marketing Manager